subject: Why Web Development Has Exceeded Time Honored Advertising Methods [print this page] Web development has enjoyed mind blowing growth within the last several years as business owners the world over acknowledge the significance of being highly visible on the Internet. Has it peaked or are we still just at the very beginning?
Before we can figure out the future, we need to first consider the factors behind this trend and look at some of those circumstances which happen to have influenced the transformation from standard types of advertising to the present position.
Prior to when the Internet arrived, there were reasonably limited possible choices associated with advertising and raising the exposure to the buying consumer. Old-school print was the most preferred choice of most given that it provided a solution cost effective for most, unlike tv.
This triggered a dramatic rise in directory companies including The Yellow Pages who offered ad space in their circulations, making certain copies were distributed to the buying consumer.
Though there were no great alternatives, this process was rather problematic. There was never any assurance that your adverts would be seen, there was clearly no real method of keeping track of results and once you had accepted the art work, there was no changing the style or content. Furthermore, a more considerable spending plan bought a grander advert or key positioning, so that the larger providers fundamentally drowned out the others.
And then came the actual web. At the beginning it was slow with users being forced to dial up via a modem. The business world took little note or interest. But with a period of time came technological advancements and access transferred to ADSL and afterwards broadband. Now obviously, the planet is rolling out super fast fiber optic cable connections, giving super fast upload and download speeds.
This led naturally to the Internet becoming common as well as an obvious manner in which the business environment could promote their name brand, products and services. In barely a few brief years, the Internet became firmly established in all of our everyday lives and often the first port of call for help and advice.
Equipped with such a monopoly on what we do, it is actually becoming the fundamental part of our promotion, with companies and websites all fighting to be found by prospective consumers.
This in turn of course has contributed to the explosion of the Web Development sector, which have dedicated their skills to understanding and applying the techniques required to position their own personal and their clients web presence where might possibly have the greatest impact.
There can be a multitude of features to web development, from building the website to search engine optimization now including the social media, mobile phone marketing and beyond.
Which leads us nicely to the future. Web Development has reached an all time high right now, but the portable age is already upon us. More and more of us use mobile phones in order to connect with the Internet, including the smartphone or iPad. Desktop usage is without a doubt declining. This truth is, research shows that by 2014, mobile surfing will overhaul personal pc browsing.
So to answer the question addressed right at the beginning of this post, web development is pretty much still in it's infancy and will only become more popular. Nevertheless the role will develop and specialize more on mobile concepts and mobile web development.
