subject: The Use Of Social Networking In Your Email Marketing Campaigns [print this page] Today, businesses must do everything they can to improve their sales. In order to put themselves ahead of the competition, they must be more visible.
One extremely viable option is the use of Email Marketing, its cost effective, efficient, simple and fast. Using a marketing platform, you can easily construct your campaigns.
Campaigns must include interesting content for your clients, links to your website, calls to action, and also share with social network options. If the campaign includes information, it is not just blatant publicity; it is also useful for clients and their friends.
Calls to action are phrases or buttons which entice the visitor to complete the action. It could be a phrase like sign up to our newsletter or a button like download our free quick start guide. In an Email Marketing campaign, the calls to action must be in the top half of the email, as this is the most read zone.
Using social networks to boost awareness of your Brand also allows your clients to share information with their friends. Imagine you have a shoe shop, and you send a campaign about a new line to your customers, and a woman sees a pair of shoes she knows her friend will love. If there is a share on social networks button, she can put the advert on her friends Facebook wall in just one click. On top of this, all of the friends of her friend will also see the post, in just a few minutes your advert will have been shared with hundreds of people.
Do you have a Facebook page, a Twitter feed for your company? If you have a presence in the social networks, it can only serve to boost sales. Currently in the UK, more than half of the population have a Facebook account, and they spend more than three hours a week using this network from various devices such as pcs, mobiles or tablets, they are using it to stay in touch with friends, colleagues or clients, to find information about companies and people or to see opinions about a certain product or service. Your business cannot miss this opportunity.
It is important that you share your companys social networking sites within the signature of an email or campaign, but nota ll of them, they say. Amber Mac, author, television producer and expert in digital marketing, said in a post for Fast Company that its all about the receiver, and considering what they want. A professional marketer would probably be more interested in details of your LinkedIn profile than a medium like Facebook.
To summarise, if you combine your Email Marketing campaigns with your presence in social networks, you can share your products and services faster and with a wider audience, but dont overdo it, because overkill could damage your campaign.
