subject: Does Seo Actually Work? [print this page] With stiff competition among the many Seattle search engine optimization firms, these companies must work hard to offer excellent customer service and constantly upgraded programming. They must be willing to partner long-term and be part of a marketing plan that includes goals, rankings, traffic and unique visitors.
What identifies an effective SEO strategy?
Typically, SEO results are based on how high the rankings for a site are, and most sites desire to be ranked in the top ten sites for a specific keyword search. However, search engine optimization results should be based on an increase in traffic to the site, and the quality of that traffic, rather than simply by rankings. Keep in mind, rankings are difficult to maintain long term.
Efficient, stable search engine optimization firms go above and beyond a temporary boost in rankings to help their clients. They keep popular keywords on site, to give a site a true feel of where it is ranked, rather than changing the terms to obscure ones to try to increase rankings on those keyword searches. They want to take on the challenge of getting more unique, appropriate viewers to your particular website. They go beyond simply keyword stuffing a site, but can advise a company on easier site navigation, clean graphics and solid content. This content should be original, well-written and contain updated information for users. They are willing to work long-term in order to see positive results.
While search engine optimization work is partly about rankings, an SEO firm should be willing to work with a company for a long while, and provide excellent services during that time. A strict accounting of exactly how much traffic, gains in ranking and unique visitors should be given on a regular basis. They can also suggest reasonable changes to marketing documents, to improve the internet marketing campaign.
Gaining ground in SEO work can take months to years. During this time, creating original, interesting and updated content is especially important. Search engines such as Google can identify and devalue rankings of sites that have been obviously keyword stuffed or has old and copied content to offer. Spending marketing dollars on SEO companies that do not offer quality service is a waste, and yet good results take time, so spend that time working with the firm to develop the best marketing plan out there.
Is there anything else I can do for search engine optimization?
Some other tricks, beyond hiring a Seattle search engine optimization company, include using fewer graphics, and especially not graphics that cannot be seen as writing. Make sure that your keywords are relevant, and use an internet marketing site like Wordtracker to see how your keyword phrases will be ranked against others, and thus how effective they will be. Work hard to develop a strong relationship with your Seattle search optimization firm, and ultimately this will bring consistent and appropriate traffic to your site.
