subject: Hosted Pbx Voip Enhancing Small Business Campaigning [print this page] In todays world, weve done a LOT of promotionIn todays world, weve done a LOT of promotion. Weve run TV ads, radio commercials, pay-per-click ads, email campaigns, banner ads and so on and so forth. Its a huge lot to stay in track with. How do we know which ones are functioning and which ones are not?
The surprising thing is that many of these promotions can be tracked with analytical tools. We can set up tracking web addresses for things like email and per-click, and when the person clicks through an anchor link and purchases, we know.
But what happens when that person doesnt click on a link and instead picks up the phone? How do we know what feed it came through? The answer is telephony tracking and heres how to do it with the help of hosted PBX VoIP:
Use dedicated numbers by campaign
By using a designated number for each campaign, youll know exactly where your calls are coming from. For example, the phone number Hosted PBX providers use in their email campaigns is not the same toll free number they use on their website. Despite the fact their emails actually drive traffic through to their website, its still important to capture those who are picking up the phone from the email.
800 numbers vs. Local numbers
When targeting a particular geographic area, it can make a lot of sense to offer a local number. For instance, if youre running a television commercial on a local station in Boston, using a Boston number is probably smart. Conversely, if you are running a global PPC campaign, an 800 number is going to be your best bet.
Trace your calls
The most important part of all of this is tracking. If you cant track your calls, there isnt a ton of benefit to using different numbers. You want to track call volume, questions or concerns arising from calls and ideally, the result. Was it a sale? Did you miss any calls which came on later?For small businesses who cant afford a big system like Sales force, this may be a bit difficult. But with good communication and team work, you can make this happen.
Know your ROI
As a small business, its vital you know where to spend your money. The better the tracking you enable, the clearer your ROI becomes.
Bottom Line
Todays small enterprises can no longer afford to devote the majority of its limited finances in an outdated telephony system that is attached to excessive service costs and bulky maintenance plans. With a hosted PBX system that can be established & working in as little as 10 minutes, the barriers to VoIP telephony are gone. No straight or hidden obligations, no long-term contracts and no costly equipment to preserve in the corner closet of the office. This sort of approach is a sound one technologically as well as financially. With continued improvements and a strong set of creative attributes, a virtual PBX system delivers all the attributes of a strong telephony service enjoyed by the big Companies at a very economical small business cost. A hosted VoIP system can have a dramatic impact on a small enterprises bottom line as small businesses only have to acquire IP telephony instruments.
