subject: Vn Web Group Encourages Clients To Develop Mobile Marketing Strategy [print this page] Technology has had a significant impact on marketing strategies from the early days of radio to today's era of mobile communications. Once the world was exposed to the internet, the way people communicate changed drastically, and marketing principles were soon to follow.
Today, technology allows us to access online communities easier than ever, as it is easy to check into smart phones to discuss everything from the weather to sports to politics. VN Web Group, a Vancouver web design and internet marketing firm, strives to provide customers with web design, website development, ecommerce website design, internet marketing, and search engine optimization service. More importantly, as mobile communications and smart phones begin to dominate the market, VN Web Group places special importance on developing a mobile marketing strategy.
According to Vadim Kotin of VN Web Group, "it is becoming increasingly important to utilize the information available to users through their mobile devices. Easier access to information, 'click to call' features, and optimized mobile websites connect businesses with their customers more quickly and personally than ever before." Indeed, as of 2011 many countries from the United States and the United Kingdom to German, France, and Japan are already showing that mobile phone use exceeds the use of personal computers. Furthermore, smart phone usage is also rising dramatically, so a complete marketing strategy for any business must include mobile marketing.
To highlight the importance of mobile marketing, major search engines like Google already provide information about what kind of device users are tapping to access online media. Whether users are on a smart phone, tablet, or other mobile device should guide how a business develops their mobile marketing strategy. In fact, mobile marketing becomes increasingly important when the core clientele of a company comes within a 10km radius of that business. The professionals at VN Web Group know that "customers today are seeking products and services on their mobile devices, sometimes when they are on the street and within a couple blocks of a shop." Ultimately, smart phones and web devices provide businesses with an unparalleled ability to optimize a marketing strategy to local customers.
VN Web Group states that Mobile development in Vancouver is very important and reaching customers today requires "an optimized website that can be accessed by home computers and laptops, but also a mobile marketing strategy that optimizes information for smart phones and other mobile devices." Speaking to a professional marketing firm such as VN Web Group, will allow companies to develop a mobile marketing strategy that will improve their mobile and online presence.
VN Web Group is a leading Vancouver web design and internet marketing company. VN Web Group provide Internet marketing, search engine optimization and website development services to businesses throughout North America.
