subject: Effective Network Marketing Tools [print this page] Network marketing is a viable business, provided the company you work with offers a quality, in-demand product or service. You need to recruit people into your business, and then train them on how to market your company's products and the business opportunity. Network marketing allows you to earn commissions when you make sales and also when your recruits make sales, sometimes many levels deep. You can also earn commissions for recruiting other people to become sales representatives or distributors. There are several network marketing tools you can use to build your business. You will need to choose the marketing tools and strategies in which you are most comfortable.
Leads
Many network marketers use cold calling to recruit new members into their company. Although this strategy is highly time-consuming, it is cost effective. But the first step in using cold calling is to find leads. Network marketing leads can be obtained through various methods. There are lead generating companies that cater to network marketing companies. You can perform an online search using keywords such as "network marketing leads provider," "network marketing leads program," "network marketing leads services" or other similar search terms. Make sure you explain to them what type of offers you are promoting so that they can provide you with the right leads. You will want to request lists of people who have expressed interest in joining a network marketing company.
Classified Ads
Classified ads are also an effective network marketing tool you can use to attract prospects. You can advertise your network marketing opportunity in business opportunity magazines, newspapers and even trade journals. Create a headline that captures the attention of people interested in network marketing. Highlight the benefits of your network marketing business after the headline. However, keep in mind that a classified ad should be short and concise.
Postcards
Many network marketers use postcards to advertise and market their opportunities to prospects. Mailing postcards is cheaper than regular mail. Recipients also do not have to open postcards like regular mail. Therefore, someone who receives your postcard can read it as soon as he gets it. You can order mailing lists of your prospects from Mega Media Associations, the Direct Marketing Association and other mailing list providers. Some network marketing companies will provide you with a quantity of glossy postcards. You also can have a printing wholesaler to design your postcards.
Internet Advertising
You can also use Internet marketing strategies to market your network marketing business. The Internet has provided opportunities for businesses to reach customers and prospects in every corner of the globe. There are many ways to use the Internet to advertise and market businesses, products and services. These include search engine placement, email marketing, classified ads, banners, pay-per-click and social networking sites.
Business Cards
Another popular way for businesses to find prospects is to hand out business cards. You can use this marketing tool to find network marketing leads. What this does is it piques your prospect's curiosity, motivate them visit your website, and hopefully read about your business opportunity and products. Use simple design on your business card that has your company motto on it, your name, your website, and your contact details such as telephone number and email address.
