subject: Keeping Up With Direct Mail And Email Marketing [print this page] The recent changes in the market have brought a lot of changes in marketing communicationbetter communication channels are available and diversity in marketing processes has multiplied. However, with these changes and the increase in audiences, marketing process has become more and more complex. With plenty of choices, it sometimes becomes a pain for business owners to pick the right strategy suited for their business. However, marketing doesnt have to be a strenuous job. If in doubt, its always good to go back to the proven and tried marketing tactics such as direct mail.
Direct mail marketing is one of the overlooked strategies today, but it proves to still be effective in todays marketing landscape. While email is less costly to send out, it doesnt provide the same result as direct mail. In most cases, direct mail printing will still get better response rate than email. Although both email and direct mail has to be sent out on a regular basis, most email will never be read as they will likely end up in the spam folder.
Direct mail gets seen better
Sure, direct mail produces lower response rate compared to other printed medial, but that rate is already greater than what you will likely get from email marketing. Unless you are in the contact list of the recipients, your email will be delivered direct to the spam folder. A lot of people these days dont bother looking into their spam folder before emptying it. Even though its a lot cheaper and easier to send email blasts, the results will still be limited. Direct mail, on the other hand, will be seen and at least skimmed. When it arrives in the mailbox, it will be picked up and glanced at before getting tossed. This increases your chances of capturing attention and getting your message delivered.
Keeping it appealing
People will decide in just a few seconds whether the postcard, catalog, or flyer in their hand is worth keeping or not. With that in mind, you need to make sure that your direct mail materials are designed attractively. You have to show your target audience that you are the best choice. Use color printing to make the design appealing and enticing. A strong design will encourage your target audience to open the material and look at the inside pages. Dont make your message too long otherwise your readers will easily get bored with your material.
Hire the best printer
To guarantee the quality of your direct mail materials, you have to get them printed professionally. Work with a printing company that will deliver you incredible printing. There are various choices in print shops these days, so be careful with your choice. Print online if you dont want the hassle of going back and forth the printer, but if you already have a trusted local printer, by all means work with them.
Remember that direct mail has to be sent consistently in order to promote brand awareness and name recall. Dont just mail one postcard or flyer one time and stop. Send your materials regularly to achieve good results.
Both email and direct mail are great ways to successfully promote your business and the products or services you offer. If you want to get maximum results, dont hesitate to take advantage of both strategies.
