subject: 5 Reasons Why Every Online Travel Business Must Have A Facebook Page [print this page] Facebook is the heartbeat of online marketing industry today. With over 800 million users logging in to Facebook daily, it has become one of the most sought-after social marketing channels for many online travel business owners.
The online travel industry is growing at an exponential rate with new players entering the field to capture market share and make the most of this profitable niche. Therefore, many web-based travel-related companies are now implementing innovative marketing ideas to reach out to their potential customers and capture their interest as well.
Ever since Facebook enabled business owners to create a customized Facebook Page to promote their business, tens of thousands of online travel service providers have built their Facebook Page for promoting their services to many potential customers.
Facebook marketing, being the order of the day, figures prominently in the social marketing agendas of most of the online travel entrepreneurs. So what benefits does Facebook Page offer to promote your online travel business?
Here are some answers:
1. Keeping Your Customers Engaged
Facebook page empowers the web businesses and the consumers alike. Internet travel entrepreneurs can share relevant and interesting content on their Facebook page to keep their customers busy and engaged. This opens up a great opportunity for them to share their service plans and packages directly with their prospective customers.
Since your potential competitors are constantly targeting a similar consumer segment, Facebook page allows you to establish a strong connection with your audience to stay ahead in the game.
2. Exploring Your Customers Taste
The online travel industry is growing extremely competitive these days, and it is rather complex to discover the taste of your customers as it evolves quite dramatically across the seasons. This is where your Facebook page can save you the trouble of losing out on the potential consumer data you could leverage to build better products and more customized service packages.
To begin with, Facebook page allows the online travel business owners to interact with their fans frequently enough to explore more information related to their travel tastes and choices. This enables them to come up with better ideas to tailor their service packages as per their customers' choices.
3. Tailoring Services with Customers Feedback
These days, quite a few internet recreation websites are using their Facebook pages to engage their customers in the process of designing customer-friendly tour packages. Gone are the days when there was a yawning gap between the web travel service providers and the target customers.
Today, Facebook pages have bridged the gap quite successfully, helping internet-based companies engage their customers and launch the right kind of service packages.
4. Conducting Customer Satisfaction Survey
Facebook page is a nifty survey marketing tool in the way it allows the web entrepreneurs conduct customer satisfaction surveys among their loyal fans on Facebook. Many such businesses leverage the smart and advanced question tool on the Facebook page to gather customer feedback about their recently launched service packages and their experiences using the packages.
With many unbridled and direct response from customers, online companies are able to gain creative insights into their customers' experiences and expectations for their future product ideas and thereby, tailor their services to make them more appealing and customer-friendly.
5. Building Customer Loyalty
In the post-Facebook era, nearly all business owners thrive on customer loyalty today and the online travel industry is no exception. In fact, the trust and credibility factors are even more critical to establishing a sustainable growth among web entities. Therefore, it is imperative for the e-companies to stay connected to their customers and keep them engaged more often to build on their loyalty.
Facebook page is a must for all ambitious web entrepreneurs and you need to harness the hidden potentials creatively for creating better experiences for your customers and take your travel business places.
