subject: Digital Outdoor Signage - Captive Audience Marketing [print this page] Dynamic outside advertising goes under a number of names, but "captive viewing marketing" conjures up a terrible picture in my mind, a little like mind control. But let me tell everyone how this is being done successfully.
Airports.
When ever you go to a transportation hub you are there and to some degree you are captive, above all when you are waiting to be called to your gate for the aircraft to your destination, here you try to loosen up and notice the ads on the large format TVs in the departure halls, guess what they are advertising? Products they have in the duty free stores.
Automobile Electronic Signage.
These vehicles are either trucks or lorries and have massive video walls on them, they usually park in areas that are known for being gridlock during rush hour, this means that when every one is going no where, they will get bored but if they see some structure of data or commercial they will be willing to watch just to waste away the time sat in traffic, this way the advertising organization gets the information across to you throughout the time you are captive, in the nicest of ways.
Medical professionals and infirmary waiting rooms.
Just visiting the physician can be upsetting enough, however imagine you are waiting for the results of some tests that you have had done, you see a screen and you start watching the ad so to take your mind off what you are worrying about, this is excellently deployed in children wards in hospitals as most often than not the stay in hospital will be the first the child has had away from home and this could leave them feeling susceptible, so showing ads mixed with cartoons is perfect to settle the child into unfamiliar surroundings.
Car wash.
You will in all probability think this is idiotic, but some companies who are very entrepreneurial are working with electronic outside advertising at car washes, so when the motors are having their vehicles cleaned the driver can be entertained and see advertisements for neighboring restaurants, auto stores.
To do this they are using flat panel televisions with Outdoor LCD casing, these TV enclosure offer the defense from the pressure washers if an accident occurs, safeguarding the television and the media player within the LCD casing.
Digital Outdoor Signage - Captive Audience Marketing
