subject: Super Simple Seo Strategy [print this page] In the analogy of search engine optimization, many people refer to an optimized site as a site with impressive search engine rankings. Sprinkle some fairy dust over here and a simple tap of the magic wand over there and presto... an outstanding dish of first page rankings for the Internet's most competitive keyword terms. [An alarm bell rings!!! Its time to wake-up and face reality!!!]
The truth is, if you believe that you are going to obtain rankings for competitive keyword terms merely by adding a few keywords to your website, you need to wake-up yourself because you're merely dreaming.
Perform a keyword research for your targeted keyword terms and you will see a descending list, of multiple pages deep, listed with sites that are "optimized" with varying degrees of success. The crucial pointer is to understand the components that distinguish those that rank on the first page from those that don't.
The basic categories attributed to calculate search engine rankings are; "on-page seo" and "off-page seo".
In a more basic sense, on-page must be relative with attributes with in your web site and off-page seo must be relative with attributes that occur outside of your web site.
Stated simply, on-page seo tell the search-engines what you think of yoursite, while off-page seo tell the search-engines what the Internet at large thinks of yoursite.
Lets begin by discussing the on-page seo first, lets proceed?
The first step is to find what keywords are people searching for when they are looking for products or services. By using Keyword tools such as Googles Keyword Tool and WordTracker you can find-out how many people search for a specific keyword term and also provide suggestions for relative keyword terms.
Use the tool to match significant keywords to each of the web pages on your website. When youave selected your appropriate keywords, start integrating them into the various strategic elements of your web pages specifically the title tags, meta tags, header tags, ALT tags, and body content. Implementing this strategy will ensure that the search-engines categorize your pages for the keywords you are targeting.
Now that we have got all the on page stuffs implemented, your website should begin its ascend to the top of the search-engines, right? Well, not precisely. It all depends on how competitive your targeted keyword terms are. Let us continue our discussion and move on to the off-page seo.
Off-page seo are relative with the quantity and quality of incoming links coming from external web pages. The algorithm that calculates search-engine rankings depend greatly on external links to assess the authority or trustworthiness of a website. Sites that have already achieved "authority status" ends up ranking higher than those who have not yet achieve such status.
Quality backlinks must be a link from a subject matter relevant to the webpages that contains the keywords youre trying to rank for specifically inserted as the anchor text of the link.
There are many different ways to gain quality backlinks, submit your site to Internet directories such as Yahoo or DMOZ.org, ask your business partners or other friendly websites to link to your website, or consult with a professional search engine marketing firm who is credentialed in the art of link building.
