subject: Generate Revenue With Premium Sms Services [print this page] SMS solutions are services that are typically utilized for marketing. But some of these services are also exploited to generate revenues; surprising but true.
This is done via Premium SMS Services. Premium SMS is nothing but a form of interactive messaging platform. It allows businesses to charge customers/individuals premium rate for responding to their messages, while offering various forms of entertainment, content, information and the right to enter contests. So how does this system work?
Marketers generally use short code to create a 2-way SMS platform. This allows them to offer the above mentioned services which are charged at a premium rate. The extra charges are then reverse billed; the beneficiary is the company who offers these services.
Some of the most popular uses of this platform are:
1. Mobile phone downloads - Such as videos, ring tones, songs, wall papers and utility applications.
2. Request for content - Which could be related to sports, films, astrology, travel, politics or stock market.
3. Voting & competitions - Television dance programs, interactive games programs etc.
4. Help lines and support services.
5. Premium Information Services - This includes alerts and promotional programs.
It is one of the major revenue earners for television reality shows, where producers offer entertainment and involve viewers, increasing the TRP of the show as well as earn revenues far exceeding the cost of production.
SMS is one of the fastest growing advertising platforms today. It is extremely effective and efficient. If you want to establish products and services quickly, then this is the platform. Of the entire digital platform based advertising avenues such as email, internet and social media, SMS is the only option which offers high conversion rates; it is responsive because more than 90% of the SMS's are opened by its recipients. Text messaging also beats other traditional marketing avenues such as television, radio, classified ads etc.
Today, there are close to 300 million mobile phone subscribers. Together they send billions of SMS's. Add to this the high conversion rate and suddenly you will realize its amazing potential. It is one of the finest direct marketing options, which is used for lead generation, payment reminders and people participation programs. Online SMS to Mobile allows marketers to accomplish these tasks. It typically uses a web based interface to compose and send mass messages to thousands of targeted subscribers.
One the subsets of SMS which has come as a boon in disguise for the marketers is SMS Short Code Services. It a mobile number, but shorter than the regular one and catchy; for example 89898, which is short and easy to remember. This service is used for various tasks. Some of them are mentioned below.
1. Interactive entertainment programs for radio and television industries.
2. Interactive voice services.
3. Product promotion and lead generation.
A short code is also used to provide content. Producers or developers of such content called "Mobile Content" charge users accordingly. These codes can be leased from the concerned entities after paying the required fees.
