subject: How To Cold Call: In Search For The Best Way [print this page] Technology has indeed made the world a smaller place and the fact that anyone can call anyone anywhere and anytime would make cold calling to be one of the fastest ways to generate sales and increase customer profiles.
In performing a lot of surprise calls to unprepared potential clients, not all sales people actually like the fact of catching off-guard a person whose personality is still unpredictable in the early stages of making a sale. This is because in most occasions, they are simply lucky enough if they get from their caller a simple no for an answer. In which case, they tend to get a response that is more than necessary to deliver the message that they are not interested in anything that the callers have to say.
Most who impose the need for doing cold calls only elaborate to their people as to the need and the benefits it will give the company. What is often ignored here is the skill on how to cold call effectively and efficiently so that the time and the effort used will come out either as a successful sale or another humble learning experience. Bear in mind, that the latter is much more frequent then the former.
It is not enough anymore to say that the more calls made would ensure more successful deals closed. Well this might have been effective in the past but having hundreds if not thousands of telemarketers out there ringing phones here and there, people are already fed up of memorized scripts that sound identical from the last cold caller unto the next one that has the nerve to try their luck.
On rare occasions luck can play a minor part. In instances that a person happens to be searching for a certain kind of product or service when suddenly a cold caller randomly dialed the person's phone number offering something exactly what the potential customer needs and does not hesitate indicating the purpose of buying immediately. Well this can happen once in a while, however that is not by which how to cold call effectively got its popularity among sales people.
The truth is there is no ultimate strategy on making a cold call successful no matter how persuasive the cold calling scripts are. One method of cold calling that is effective to one person may turn out to be offensive to another. That is why every phone interaction is viewed as a step of improvement on how to adjust the call that will become appropriate for any individual who answers it.
