subject: Marketing Department Or Technical: Where Does Seo Fits Better? [print this page] Over the period of time, SEO has made its significant place in web marketing and web promotion genre. However, a definite question may come, where does the SEO fits better? Usually SEO is recommended to marketing department because SEO has typically been categorized as a marketing tactic. It is true that some SEO strategy cross over into the marketing realm and have associated costs and activities that could be considered marketing (i.e. promotional outreach).
It won't be wrong to state that SEO architecture is not confined to marketing tactics these days. With the changes popular search engines are making in their algorithms, SEO services are also changing their approaches. Whether its improving page load time, resolving duplicate content issues due to content replication or even making sure all pages have unique title and Meta tags, the website architectural recommendations are based on data Google and the other search engines have stated is important and necessary for their crawlers to identify properly and index your site. These specific recommendations are not directly related to increase sales, on the contrary these will help your website work better.
Gradually these processes are becoming popular in the field of SEO, thus any SEO company should brought the SEO department in to audit and provide recommendations for the website to make sure its up to search engine code. On other perspective, an understanding of SEO services is needed among the developers so that they know how websites crawl and index on search engines. These progresses are not at all harmful, these are enabling the experts to have a department knowledge, which is highly desirable for current industry scenario.
Content optimization is an integral part of SEO services. Any SEO company takes up on-page and off-page content optimization techniques. Off-page content optimization is done to populate the traffic in a given website, while on the contrary on-page content optimization suggests to ornamenting the excising web content so that it becomes at per the industry standards. In this regard, a content person should know how to optimize a content. A content expert is a core member of marketing department, however, optimization f content leads SEO services in such a situation where it needs to be considered as a part of technical work as well.
This overlapping of duties and responsibilities, or more precisely, this dilution of department specific works are gradually opening up a new spectrum of web promotion and web development. The marketplace will consider the better option whatsoever.
