subject: Nike And The Female Clients [print this page] Does Nike have the capability to draw the females' interest to the trade name which is full of the color of male. The corporation is about to set foot on the province and take the challenge. Its target is to enhance the communication with the females.
Martin Lotti has got his reputation for having designed all types of odd style of Nike shoe after his tour. For example, he had designed a pair of sportsshoes that have the appearance of the sandal after his holiday in Miami. No one had ever thought that he could have a design of the sports shoe of no upper. But the result was the creation of Air Max Craze, which has a ribbon-like heelpiece. Later he put almost all his energy in the radical design in 2000. The most eye-catching trait of the shoe is its compactness. And that is the first emergence of the yoga shoe.
The persons may feel puzzled about some matter. Is Nike especially designed for the sports of no sports center? Is the corporation designed for the females? Lotti had his answer. It just was the charm of the series of Kyoto. I had been rapt by the young man with kimono heading toward the temple. And then I began the design of the shoe that is plain and elegant after returning to America. This style of shoe had won an instant and grand appreciation from Darcy Winslow, the senior expert in the corporation for 14 years. The new boss of Nike Goddess even had put the yoga shoe into the market as the series of autumn fashion.
Why is she so hasty in operation of the deed? Winslow has played a leading role in the Nike Goddess, which has its pervasive effect in the whole company. And the organization wanted to transform the role of the company, in which the element of the male has played the most part. Its preliminary plan is to have an alteration of the objects of design and sales and the way of communicating with the females. It has become a big plan of Nike. It is time for us to make an advance in the female market. More ads ought to be invested in and unusual ways ought to be applied in order to make a promotion in the female market.
