subject: Reliable Business Communications And December Chaos [print this page] As the holiday season is approaching, many companies are actively looking for effective ways to optimise their business communications infrastructure. They expect to drive sales and increase customer engagement during December. For this reason, they need advanced telephony solutions that can be scaled up when the number of calls skyrockets. Another important thing at this peak period of time is undisrupted communication in all weathers. Marketers want to be certain that if a blizzard or freezing rain hits the region, they will still be able to contact every intended customer to clinch a deal.
Contemporary business communications infrastructure can no longer rely upon traditional office phones because they are likely to fail to support the level of productive interaction that a business needs to excel over peak times. In fact, they can be easily overwhelmed anytime there is a rapid increase in the number of calls made or received. December is traditionally perceived as the perfect time to grow revenues. Millions of people are looking for presents for family and friends and are a lot easier to convince that a certain product or service is exactly what they need. Being able to get through to potential buyers is an integral part of any sales campaign based upon one-on-one communication.
Reliable business communications are also crucial for firms that receive hundreds of phone calls from customers. Inefficient old-style telephony systems may lead to busy lines, dropped calls and a poor quality connection. It seems to be a waste of money when companies spend thousands on advertising but fail to answer a phone call from a prospective buyer. It is easy to lose customers but it is so expensive and time-consuming to win their trust and build brand awareness. Scalability is one of the few major features that one should pay special attention to when choosing a new office telephone solution. It will be tested before the holiday season begins.
Bad weather can cause a lot of disruption to one's business. The weather in December is known to be very unsettled. Heavy snow or freezing rain can adversely affect motor traffic by blocking roads and making it impossible for staff to make it to work. Modern business communications are able to withstand extreme weather conditions when there seems to be no hope for a speedy recovery. In case of emergency, when the office location is inaccessible, messages can be recovered at a swift rate. Telephone numbers can be quickly re-routed and offices can be relocated. This means that no call from prospective customers will be missed.
Peak periods like Christmas is sometimes considered a test for business communications. At this time of the year, they should be especially reliable as the number of phone calls made and received increases significantly. Customers get interested in goods and services provided by different manufacturers so undisrupted communication reigns supreme during this period. One of the key features of modern office phone systems is their ability to be promptly scaled up when needed. This makes them attractive for companies that expect their sales to grow in December.
