subject: Marketing Has Changed Its Face Again [print this page] "Marketing" is such a big work, and an even bigger concept. In years past, it meant putting up signs around town, then sending out mailers and catalogues and then having a telephone number that people could call, and now, it has moved to a whole new realm entirely.
Sure, billboards and mailers are still useful, catalogues still get attention, but that is not enough. Now, the shopping world is so much more dynamic and interactive that a static sign is not going to keep attention long enough to make a sale. Ads need to be physically by the highway, but they also need to show up on popular websites, before and after the primetime television show, before and after the movie being streamed right to someone's computer; and above all, a video ad has to be so amazing that when you load it up on YouTube, everyone has to see it and it goes viral.
This is a huge job! And if you are still not sure how information gets from the web server to the customers computer, it can be a very daunting and overwhelming job! Online marketing is still a new field being scoped out, and if you are a small to medium business owner, being a trend setter in this revolution may just be too much work.
Facebook and MySpace have really tried to make online marketing work for them, but Facebook especially is so much larger now that there are many more avenues to getting what you need. Rather than having an ad that sits on the sidelines of the news feed, finding a popular gaming app and getting your ad on there will boost your numbers.
Also, having your own easy to find, easy to use, user friendly website increases the effectiveness of any online marketing campaign; instead of advertising for a single location, sending viewers and potential customers to a virtual place where they can see what your company does is much more effective. Also, optimizing your web page for search engines like Google or Yahoo! So that when people search, your website will come up on top of the list, this is also a tough job.
It is a good thing there are professionals around who make this whole concept their business. If you just don't have time to learn and apply it yourself, hiring someone who already knows and does is worth every penny you spend on them. Optimize your marketing now, take it online with the help of a pro!
