subject: Email Marketing - 4 Reasons Why You Need To Do It Now (If You Have Not) [print this page] For the benefit of those who do not know what email marketing is - it is a form of direct marketing where you send out emails to your subscribers (who have opted in and agreed to receive emails from you) for informational or marketing purposes.
There are many benefits that email marketing can bring (not just for online businesses, but offline businesses as well), and in this article, I am going to give you 4 reasons why you must get started with email marketing if you have not started on it.
1. Instant Delivery
Gone are the days where you compose a letter, put it in an envelope and enclose a stamp on it, proceed to the nearest post box to post it out, and wait for a couple of days before your intended recipients get it.
With emails, your messages get delivered to your recipients instantly - and for free!
Not only is it a cost saving method (in that you save on your postage fees), but it is also a more environmental-friendly method of communication (in saving paper that is required to print out the letters, as well as paper used for the envelope).
2. Build Relationship With Website Visitors
If you have a website for your business, make sure that you capture your visitors' information when they are there. The reason is because if you do not and they leave your website, they could very well be gone forever.
Therefore, you should have a mechanism in place such that you can continue to keep in touch with them - And the best way to do it is through emails, where you send emails to them regularly and build a relationship with them (or even sell to them and generate profits for yourself).
You can be sure that, once they trust that you are someone who can help them with their problems, they will most certainly listen to whatever you say (and that includes buying products/services you recommend).
3. Repeated Web Traffic & Sales
Following up from the previous point, once you have captured your website visitors' information, you can send them an email whenever you have updated your website with new content to get them to visit your website again to check out the new article which you have just uploaded (this is what is known as repeated traffic).
Also, you have the power to get your subscribers to buy from you over and over again, with every single promotional email you send out (provided that you have built up a steady relationship with your subscribers and they trust that you are someone whom they can listen to and follow).
4. Fully Trackable
With email marketing, everything is trackable - Such as delivery rate (percentage of emails get delivered successfully to the recipients' inbox), open rate (percentage of emails that get opened by your recipients), click through rate (if you have included a link to a website in the email, you can even track how many people clicked on the link), and much more.
Understanding these statistics is very important as you can make use of these statistics to determine effectiveness of your email marketing strategy, and find out the strengths and weaknesses current marketing strategy so that you can make changes and improve (on the weaknesses you have identified).
Email Marketing - 4 Reasons Why You Need To Do It Now (If You Have Not)
