subject: 5 Good Reasons To Use Article Marketing In Your Business [print this page] Article marketing is an advertising tool that you may use traditionally of through the internet to promote your company, products, services, or website. Article marketing entails submitting relevant and well-written articles to different forms of media like newspapers, magazines and online article directories. The articles help advertise your company or product and help the readers get insights as to what you are offering. Usually, articles contain keywords, which when clicked, can direct readers to your website.
So why use article marketing instead of traditional offline marketing?
It's an inexpensive way to promote your business. Compared to traditional marketing, article marketing requires hiring one excellent writer (or if you are the business owner and you can write well, you may do this yourself, too), and a few dollars to increase your visibility in the search engine rankings. You do not need to prepare a full-blown marketing campaign, and you may focus on your target market and line of business. In short, nothing is wasted - budget-wise, effort-wise or even worries that your marketing efforts reaching the wrong set of potential customers.
It's a great and interesting way to build credibility for your business. Unlike traditional advertising efforts that are limited to one-liners and tag lines, article marketing has the added convenience of being able to explain what the business, product or service is about, how it can help meet specific needs, and even a short narration on the people behind the company. You can create credibility in the market. You are able to use this tool to inform future customers about your brand name.
It creates a "doorway" into your own website through the embedded hyperlinks in the article. When you write and post articles, you can embed words into your article which when clicked, redirect visitors/readers into your website. This creates traffic towards your business, which can most probably lead into additional sales. Compared to traditional marketing tools which are just plain ad content or material - possibilities are opened for people to enter your world. Needless to say, the more articles with your clickable links you have posted, the greater your popularity of coming up in popular search engines such as Google, Ask.Com, Yahoo, and Windows Live Search. Search engine ranking is important to the success of a website - it's your window to business.
You are considered more of an expert in your niche by providing the best web content (worth reading). Okay, you may have a website that has a lot of visitors, but if your web content is average or outdated, visitors may opt to leave your site just as quickly as they entered. Article marketing serves as the platform to build this type of credibility. It's the business owner's chance to entice readers and convert them to sales.
Article Marketing is the fastest way to get people into your website. The better your articles, the more often it is published in the leading article publishing directories. More people in your site allows you to gain an appreciation for your visitors. Because it is important to come up with the best web content, the research that goes into article marketing also educates a business owner about the latest trends, ideas and information so vital to the growth of the business. When your ideas are updated, more visitors enter your website. Your lifelines are your readers/visitors, so you always consciously try to offer them the best products to keep them coming back to you. Excellent articles = excellent sales.
For as long as you apply these strategies in article marketing, you increase your chances of being recognized as a brand by the public. Recognition leads to website traffic, which in turn, leads to greater sales.
