subject: The Logo Of Nike Is Well-known [print this page] In the world where an image is the represent of all, Nike is one of the signs recognized by most of the people all over the world. If you want to know the success and to understand the corporate culture of Nike, it is essential to know about its logo, because it is the business sign that make the Nike brand ubiquitous. As the logo is so well-known that you can only see the Nike logo in the advertisement, while you can not see the company's name, because they have a full grasp that people will be aware that this is Nike without any word when they see the sign.
The sign has become a cultural icon, a icon that Nike used to increase the brand value, reputation and status, there is no brand of the sports' company is as well-known as it. In order to prove this point, you can just ask anyone about the logo of Reebok, anyone may has no idea of that. In fact, the logo of Reebok is just not ready to let the consumers to know or see it. However, Nike has coorperation with Wicden Kemledy hoping that the check mark logo will be seen clearly in all advertisements. The budget of the company's advertising and marketing is estimated to be the 10% of the annual income, this is just in order to make its symbol leave deep impression to the consumers who like Nike Shoes.
Nike assigns the company's design department to develop a sound mark applications, the logo must be used in websites, stores and about 20,000 kinds of products in every year, therefore it pay much attention to the logo flexibility in the usage. Nike's dominance is established after the fight against many strong opponents. Nike beat many old rivals, at the same time, it also face the challenges of the newly emerged sports' companies. In the past 10 years, Nike's market share has been growing steadily. When all the other sports shoes manufacturers are busy in seizing the market of young people, Nike makes its market positioning in middle-aged consumers and sell Cheap Basketball Shoes. Nike is knows its customers very well, from its inception, the company has never deviated from the population statistics, so it is not surprising that it can get rapid development.
How to overcome ourselves and develop our maximize potential? The athletes must face this question every day. However, if Nike wants to be indefectible on the highly competitive market, it also needs to consider this issue carefully.
