subject: How To Make Money At Home By Linkedin Ads [print this page] If you think, that all social mediums are equal, it is a great time to separate them and to think, what are the special features of each one. The understanding how to make money at home with the social media starts from your own strategy, what are you offering and to whom you are targetting.
1. Who Uses Linkedin?
Linkedin is more professional medium and used by men more often than by women. The users tend to be more business oriented. But the visit reasons are many. Some wants to stay in contact with other professionals in the industry or with friends, to belong to the groups to receive the latest industry information, to get the information about new and interesting job opportunities or to follow certain companies, for instance.
If you tink these motives and how to make money at home using Linkedin advertising, you will quickly understand, that people in Linkedin are not there for shopping, they are there for professional reasons, to receive information or to get contacts with people or companies, which may benefit them. Think first, do these people belong to your target audience?
2. Is Linkedin Your Target Market?
This is the key question. If Linkedin is your main market, do the visitors have the right state of the mind? If they are searching a useful, professional contacts, how should your ad speak to them? Clearly the ad should be able to offer something more to their need. They just dont want to become the targets of the sales pitches, so the ad style should be a soft one. Maybe a lead generation tactics using free report style give aways would work well.
3. Straight To The Point.
The Linkedin ad must be a short one, which promises benefit, which is important to the target audience and fits to the state of the minds. A strong call to action element is recommended.
4. The Image Sizes.
Your Linkedin ad must use quite a small image size, which is 50 x 50 pixels. This means, that they are button style images, which must be easy and quick to understand. They must include a clear call to action impression.
The ad testing is a key to success. The average click through rate, CTR, at Linkedin is 0,025 percent and if your ad has worse than that, Linkedin will drop your impressions and clicks quickly. This decreases the amount of the traffic. By testing even daily you can find the working versions. Without testing your chances are minimal.
5. What The Editorial Guidelines Order.
It is important to follow Linkedins editorial guidelines. They tell that you are not allowed to lie, you have to use proper spelling, punctuation, capitalization and repetition in your ads. You cannot give a false promise about the benefits of the landing page, nor to use trademarks, which you do not have the rights. You are not allowed to use name Linkeding in the ad nor to use the ad to collect the members data for email marketing, for instance.
You have to remember the basic profile of Linkedin members. They are professional people and many of them are from the advertising or marketing industries and used to look high classic contents. This sets the bar high as to the quality of the ads.
