subject: Google Instant – Out of This World Search [print this page] Out of the many innovations of Google comes Google Instant, a new feature for making users' Internet searching experience better.
What Google Instant Does
Google Instant helps users edit their search queries in real time by showing results for probable related queries as they type. So while you're typing a search query and you get to check out some results that have cropped up and are actually satisfied with them, you'd stop wasting time typing your query and check those results, which could actually give you what you are looking for. It saves time for users, giving them a better way to get what they want and even acquire information on related topics and widen their knowledge horizons.
What Google Instant Means for SEO
With web searching already enhanced by Google Caffeine, Google Instant makes real time search truer to the term. The impact of Instant on SEO is a hot debate doing the rounds which is not likely to end anytime soon. For one it isn't easy to arrive at any sensible conclusion at such an early stage, as Instant was only launched on the morning of September 8. There is no doubt that Instant will revolutionize user experience as well as search engine performance, but how are webmasters supposed to gear up and capitalize on this user friendliness?
Google's Matt Cutts has shed some light on the matter by silencing any worries about different search results now appearing for queries. What's likely to change, according to him, is the way people search. People will be motivated to refine their search, and get into the finer aspects of the topic they are searching for. Users searching a particular subject will be drawn to other topics too, not all of which would be directly related to the intended topic.
This should give food for thought for webmasters. Professional SEO services should be able to provide the right SEO strategy to tackle this.
