subject: How To Improve Sales Without Spending Too Much On Marketing [print this page] Marketing is an essential ingredient to business growth and success. The concept of marketing integrates a number of activities such as promotions, distribution, and sales which aid companies in establishing and keeping strong client relationships, and ensuring profitability. One reason why marketing is important is because it improves brand recall, meaning, it helps in motivating the buying public to choose your company instead of other providers when they are looking for certain goods or services. This will ensure a steady income stream for the company and in the long run will establish brand trust. Marketing also helps in establishing the credibility of your brand, and enables the creation of a standard of excellence with which other competitors are measured against. In the long run, this will improve your business's value and utility as well. When a company is able to generate good net income in a year, it is better poised to expand.
Today, companies are moving away from traditional marketing which is for the most part company-focused and product oriented, and into more contemporary forms, like online and guerilla marketing, which employ a more consumer-driven approach. There are several reasons as to why businesses today are moving away from the traditional marketing philosophy.
These days, consumers no longer go for just unique offerings, they are going for those which they feel they can benefit the most from. This sentiment is embodied in the concept of Unique Perceived Benefit, which is a strong undercurrent in all contemporary marketing schools. Secondly, above-the-line advertising employed in traditional marketing is expensive and impersonal. In contrast, the BTL model inherent to modern marketing methods enables businesses not only to establish a one-to-one relationship with consumers but also to get far better results than traditional advertising yet for a significantly lower cash outlay.
Guerilla marketing is effective because it uses unexpected, unconventional, and interactive campaigns. One way this marketing principle is applied is by giving away merchandise, like stadium cups, which are customized to become promotional tools. Making use of custom stadium cups as a marketing tool is very effective because it adds functionality to the advertisement.
Personalized stadium cups, especially those that sport creative designs, encourage customers to look at the ad as soon as they have received it. Unlike brochures which are crumpled and thrown away as soon as they are received, or TV adverts which people rarely get to see in full because of channel switching, custom stadium cups are tangible, and their recipients would think twice in throwing them out because they are useful. In that regard, using customized merchandise for promotional activities ensures that your valuable advertising capital is not wasted. On top of those, brand recall is ensured because every time the consumer sips on his personalized stadium cup, he will remember your company. There are numerous suppliers of such customized throwaways, getstadiumcups.com, for example, is one that specializes in customizing stadium cups. Aside from stadium cups, guerilla marketers can make use of other everyday items like tissue packs.
Another contemporary marketing method is e-marketing. What makes web marketing so popular is that it is inexpensive if you take into account the ratio of cost to the reach of the target audience. Another advantage to web marketing is that the nature of the medium itself allows people to learn more about your offerings easily and buy them conveniently. This in turn will translate to you seeing results from your marketing efforts much sooner than you would have you delivered the message through traditional mediums. Since, almost all aspects of an Internet marketing campaign can be traced, measured, and tested, you can get valuable insight on which offerings are more appealing to consumers, and which strategies to employ to arrive at ROI much faster.
