subject: Sony Bravia Kdl-55ex723bu Lcd Tv Review [print this page] The Sony Bravia KDL-55EX723BU uses a 55-inch LED backlit LCD panel, boasting comprehensive 1080p 3D HD and Freeview HD.
Highlights
The Bravia EX723 range is 1080p HD ready and incorporates the Freeview HD tuner. The panel uses LED edge lighting, heightening picture production and the tv has XR200 Motionflow for better motion control. The Sony Smart TV hub provides access to Sony's Entertainment Network on top of the normal social networking and internet media. Smart TV uses the X-Reality engine to enhance the caliber of streamed video, reducing pixilation and noise. For the more eco conscious, a Light Sensor alters image brightness to match the room illumination and a Presence Sensor places the unit on standby when you go out of the room.
Build and Setup
The styling is powerful and sturdy, classy rather than ritzy. The KDL-55EX723BU is a slim tv, being only 42mm deep. The screen operates with Sony's OptiContrast, giving it a somewhat matte effect and reducing the impact of glare on the screen.The Bravia KDL-55EX723BU operates with an LED backlit panel with Edge LED technology, this illuminates the image using white LEDs grouped on the bottom and top rim of the display panel. This in addition allows localised dimming for contrast and promotes the lightweight, slimmer design.
Setup is quite straightforward, with the ammended menus being unambiguous and quite well presented. While there are some preset modes for example 'Sports' and 'Cinema', Sony has supplied connection to tweak many of the image selections even though advanced colour control is a noticeable exception. Sony's Smart TV hub affords menu access to internet content as well as the Sony Entertainment Network service. This is your entrance to streaming media and social networking.
Getting Connected
Sony have given the KDL-55EX723BU plenty of connection choices, including four HDMI sockets. There is an optical digital output, an Ethernet port and two USB ports set on the side. The USB ports let the attachment of digital media such as cameras, wireless dongles (wireless is not integrated) and recording to a hard drive.
The Big Picture
The black detail is not quite up to the levels of several of the plasma tv's, but it is dark enough to be pleasing and the tv conveys solid image depth. The KDL-55EX723BU uses the Motionflow XR 200 motion enhancer which produces marvelous motion clarity, and also affords the user the faculty to adjust the settings when needed.
In normal definition it affords comparatively noise free images when escalating to the larger screen. Detail is well delineated with little degeneration or jagged edges. Sony engage some advanced image processing using their X-Reality Picture Engine, analysing every scene to provide optimum contrast and colour.Obviously you can additionally enjoy HD transmissions courtesy of the FreeView HD tuner and in this the Sony shines, giving realistic sleek pictures. Put in a Blu-ray disk and you are spoilt with crystal clear, high contrast, profoundly elaborated pictures without unwanted quivering.
The BRAVIA KDL-55EX723BU incorporates a Light Sensor, systematically adjusting screen brilliance to match room lighting for perfect image quality and power usage. A further eco conservation measure is the inclusion of a Presence Sensor, automatically turning off the Tv picture when you leave the room and then switching to standby if you don't come back inside a certain time frame. The Energy Saving Switch cuts energy consumption to nought when the television is not in use or on standby.
The KDL-55EX723 3D images whether from movies, games or regular Television channels are sharp and rich. Sony's advanced Active Shutter technology produces smooth, dynamic images. There are no issues with resolution, with no blurring or distortion apparent as all 1080 lines from the 3D HD source are consistently reproduced. As with the 2d images, the display allows a wide angle view with little discernable loss in quality vieing successfully with the LG IPS screens. Sony have attempted to round off the 3D bundle with '3D sound', supplying a 5 channel audio impression and incorporating a Dolby Pulse system.
Internet and Gaming
A last-minute word to the gamers, the KDL-55EX723BU bestows a decent gaming performance and with some nice tone from the combined speakers. There's some really limited lag, but it is questionable any but the real Jedi will see!
Sony's newest 3D glasses (not included) are lightweight and more comfy than their predecessors it is only a shame they're not part of the package.
