subject: Some Facts About Telemarketing Services [print this page] Even up to this day, telemarketing still remains as a very volatile topic for marketing strategies. Despite the fact that business find this as a useful tool in generating good sales and business prospects, people still view this strategy as an "unattractive" job, not to mention being a complete irritation. But how does one define telemarketing, really?
Telemarketing services is a marketing method employed by businesses wherein they call the customers on the phone. Products and services of the company are promoted and the customers are convinced to buy them or sign up. This is a very good selling strategy. First of all, it reduces cost. Not many people know it, but calling a hundred customers in a single day can be easily done by one person. Imagine doing a door-to-door campaign, and it's pretty easy to picture out the number of people needed to cover that many customers.
Another thing is time. Telemarketing promotes products and services at a much shorter time than what streamers, leaflets or banners can achieve. Radio and TV advertising, the much faster promotion methods, may not even achieve the same response. Customers or even potential ones will be able to express their desires and needs in a quicker manner when they are being phoned.
Finally, there is the human factor that comes from the caller. There are many people who do not like the impersonal touch of TV, radio, and print advertising. They don't feel that the products or services are really meant for them. In more cases than one, this is the reason why people do not buy. On the other hand, customers would get the feeling that the call is really for them when telemarketers try to reach them. And if it's a very professional telemarketer, they get the chance to interact, hear the sales pitch, and may just get themselves persuaded to take advantage of what's being offered.
Telemarketing is certainly not a hard job. All that one needs to remember that making a sale would take more than one call. Sometimes, it can take days or weeks before any interest is elicited. What's important is to take note that some people may not really buy at all, but there are others who will. The thing here is that people should always be made aware of the products or services being offered by the company. The present may not have any use for it, but as long as others are made aware of its existence, then the need will arise in the future. By this time, it is possible to get a sale or a closed deal.
One more thing about telemarketing, it's also about timing. The main reason why people find telemarketing to be such a bother is the fact that some telemarketers call them at inconvenient hours, for example during dinner, very early in the morning, or late in the evening. There are people complaining that they did not want to get calls but still receive them. Like the case of one company, the Federal Telecommunications Commission (FTC) filed a complaint against them because of violations in the Do Not Call list of people. The court ruled that the company was guilty.
That's why a good telemarketer employs tactics that would not only maximize the potentials of a call, but also at the same time reduce the chances of earning the ire of the customer. Not only will the name of the company he represents look good, it would result to a good relationship and a positive response from the interested customer.
That is certainly good news for both sides. The company succeeds in establishing a good brand presence in the mind of the customer, while the customer gets the chance to interact and fully understand what the product or service being offered is all about.
