subject: How To Make A Succesful Linkedin Advert [print this page] How to Make a Succesful LinkedIn Advert How to Make a Succesful LinkedIn Advert
With more than 100 million users and counting, LinkedIn is one of the top social media platforms dedicated to business professionals worldwide. It is a huge opportunity for lead generation that will help B2B companies launch their marketing strategy through effective advertising.
LinkedIn advertising lets marketers target ads to users through the use of demographics such as job title or industry or even members of particular LinkedIn groups. Compared to Facebook ads it is much better because you can easily filter out unwanted businesses. Marketers can create an ad on LinkedIn in just minutes with a minimum cost of $10/day.
The Basics of LinkedIn Ads
LinkedIn ads appear in two places. The first one will appear along the sidebar with a photo and text. Depending on your ads performance, the text version will only appear at the top of LinkedIn. The ads include a photo, 25-character headline and 75-character description. You can choose to pay LinkedIn via CPC (cost per click) or CPM (cost per 1,000 impressions).
Creating a Successful LinkedIn Ad
#1: Create great ads with powerful copy and relevant images
It is important to target just one unique Selling Point in the ad, never try to cover several things in the ad.
#2: Target your ad to a specific audience
Narrow down your audience to the most relevant prospects. A few common targeting options include industry (banking, marketing and advertising, Internet), job function (marketing, academics, engineering) and groups.
#3: Split-test different variations of your campaign
LinkedIn ad accounts are organized by campaigns. Each campaign has its own daily budget, targeting options and ads.
#4: Budgets and biddingspend your money strategically
Ensure you chose the optimum audience for you marketing spend.
#5: Measure the performance of your ads
Like for any marketing initiative, you want to pay attention to the metrics to understand your LinkedIn ads effectiveness.
Because LinkedIn is a business orientated social network, it can be an extremely effective means of targeting the right professional in the right industries without wasting your marketing budget out in the consumer world.
