subject: The Influence Of Blog Comments In Search Engine Optimization [print this page] Nowadays, it is widely apparent that the Internet plays a major role in the development and success of a business. With the right tools and knowledge, the Internet is even more influential in enhancing the reputation of a business, and expanding its reach and presence. Furthermore, it is undeniable that at present, almost every website has a blog that provides different types of information that visitors will need in the long run. In some cases, a website may also seem to be a blog itself, simply for the fact that websites have been incorporating more relevant and informational content in its platforms throughout the years.
Numerous website and blogging platforms, which include Drupal, Joomla, and WordPress, have been effectual and successful for business owners and bloggers alike. More often than not, people use these platforms in the same way that website owners use and manage their sites. Even if it is a commercial, company, or personal page, these type of blog and website systems have already transformed into an all-encompassing tools of business and web performance.
In a basic sense, blogs are helpful in increasing the traffic of your website since search engines recognize its content, and it provides more URLs that will benefit you through keyword-enriched searches. Moreover, if your website has a supporting blog, you will gain more quality backlinks from online directories, RSS submissions, and so on.
Unlike a website, a blog provides a more personal touch, and it allows business owners to interact and communicate with the online community, where they can gain prospective clients. Nevertheless, it is important to note that every blog receives comments from its readers, which may seem influential in the search engine optimization (SEO) strategies that you utilize for your business.
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Comments are essential, principally for the fact that it provides a user interaction, where people can create relationships and address each other's concerns through various forms of discussions and inquiries. Generally, comments are advantageous, and it will remain beneficial as long as people keep on joining the discussion. As long as the thread in your blog or website is alive, search engines will recognize it as something that is updated and valuable, and it will bring about more traffic and higher search result ranking for your website.
Lastly, it is important that you evaluate the comments that your blog receives. Ensure that the comments are unique and relevant to the discussion, and not just merely a spam or irrelevant content. Note that if it is the latter, search engines may penalize your blog's content, and outbound links will eventually be more difficult for you to acquire. When this happens, your blog or website will suffer from a decline in link structure and ranking among search engines.
