subject: Learn Valuable Tips On Website Video Production [print this page] Lighting is important when doing a website video production. Use the three points lighting system as it is described in the YouTube tutorial. There are some earlier internet marketing reviews videos that I did three years ago, sitting in front of the computer and you're still getting the information coming across, there's a lot of good content but I don't look necessarily the best that I could. With good lighting, it just pops the person out, it gives them a certain presence. It's literally because you can see their face, there are no strong shadows coming down. If you stand under a down light you get shadows, half your face is in shadow.
When you've got light coming at two angles, it lights both sides of the face and then the one behind us throws a little light over the back and highlights a bit of definition in the face as well and helps push them out from the background. Overnight, the quality of the videos change. It also gives a certain confidence because you know that you're looking good, you're feeling good, you're backing up what you're saying with a certain presence. That's why we set it up.
You can do directory maximizer review anywhere. In our office I have managed to set up a little screen, a black backdrop in the background and we just work the lights and make it work. We've just worked out the right video making equipment as well as the system needed and it's just something you need to play around with.
One of our clients has a print management company. I went out to see him and he was asking, what he should talk about because he's all about customer service. He said, should I get up there and say I give the best customer service and so on?
The answer is no, you should give an anecdote. You should give an anecdote about customer service, but you don't need to spell it out. You can say, I had this pingback optimizer review customer, they needed 500,000 stickers out in twenty-four hours and we did it. Rather than, I was there for them and I'm so good at this. It's that thing about saying, the proof is in what you've done and that's really powerful in website video production.
It could be about physio. 'I'm so passionate, I had this client who couldn't walk, they had a repetitive injury and I tried this technique that I learned on the internet.' Then that's the winning thing. So there is that authenticity rather than saying, I'm great at this. It's almost you giving a case study or a testimonial without the person.
I think if you can bring that web video production to your business, you'll do extremely well.
The other tip as well which my website video production assistant gave me is, when doing the post edit afterwards, don't feel like you need to get the script exactly right from start to finish. If I'm making a ten minute video, sometimes I'm on the money and I record straight through.
