subject: By Utilizing Address Verification Software You Can Avoid Unnecessary Problems [print this page] A customer is navigating through an ecommerce website when they see something they want to purchase. They place the item in their online shopping cart and then starts the checkout process. Having never shopped with this company before, they quickly enter in their information and click submit. They receive a verification on their end that the order has been processed.
On the companys side, however, the situation is somewhat different. The customer was in a real hurry that they entered wrong information into the online form. There is a typo or two in the customers address, and because of that, the item is undeliverable. Actually, the business may only realize that this is the scenario after an initial delivery attempt is made. Following several emails and phone calls trying to find the customers real information, all that comes out of the procedure is a aggravated customer and a lost sale.
Whether your online company processes two orders a day or two thousand, it is important to obtain the correct customer information so this situation is not one that your online business has to deal with. Customers often mistype or leave out information by accident. By implementing address software at checkout time, it is possible to prevent a lot of these troubles.
Address Verification Software
Address verification software is an effective way to ensure that the address data that your customers are providing you with are valid, deliverable addresses. It operates behind the scenes to correct small errors in a customers address, or, in case of a more significant error, the program will prompt the user to type in correct information.
This is a small change that many customers will not even notice, but one that can save your online business time and money lost in searching for customers and sending orders to incorrect addresses. It could even help you increase your customer service ratings.
Of course, adding address software package will not fix every customer issue, but it will help a lot to correct small mistakes in spelling and search for other major concerns such as whether or not an address is actually valid. If you operate an online business, address verification is one of the most critical steps you can take to eliminate a lot of issues before they even start.
