subject: Learn User Behaviour To Improve Mobile Website Experience [print this page] Internet retailers must discover how users behave when they visit their mobile website in order to improve the online customer experience.
Users browsing via a mobile site tend to spend on average a minute less on websites compared to desktops, which is a key reflection that mobile use is an 'on the move' technology and therefore users are likely to spend less time on site.
The limited time on site is an indication that an online business need to supply a streamlined mobile site that reduces the number of steps from landing page to conversion as possible.
The majority of users to a mobile website are likely to be from Apple iPhone users and Apple iPad users although it is forecasted that this dominance will be challenged by HTC Android users.
By understanding which devices mobile website visitors are using to access a site, an online business can employ a web design agency to accurately design the most suitable platforms.
The bounce rate on mobile websites are likely to be higher than a desktop site but by following the general guidelines for mobile usability, a web design agency can lower the bounce rate and create a user friendly experience from landing page to conversion.
For British online businesses, the majority of users within the country are likely to be located around the top population areas such as London, Manchester and Edinburgh.
It is important to use demographic data to help internet marketing campaigns which can encourage more visitors to a mobile website to take advantage of discounts and deals.
Online businesses can use the growing mobile adoption and utilise opportunities with SMS to communicate promotions as well as offer item availability and delivery updates through mobile, by reaching consumers at geographically convenient locations as well as serendipitous times.
By understanding the behaviours users' exhibit and their general requirements from mobile devices and the environments they will generally use them, it is possible to create sites that accommodate and ultimately improve the users experience which in turn lead to higher conversion rates.
When employing a web design agency to create a mobile website it is important that they understand the following user behavioural traits:
1. Mobile users typically tend to be on the move and using a mobile in moments of free time.
2. Mobile sites are often accessed while people are sitting and even standing.
3. Users use a singly finger or thumb with minimal typing.
4. Mobiles are primarily used for personal browsing over professional.
5. 86 per cent of mobile users are using their devices while watching TV.
