subject: Make The Most Of Your Marketing Meetings [print this page] Make the Most of Your Marketing Meetings Make the Most of Your Marketing Meetings
Whats worse than sitting through a long meeting? A long meeting that doesnt get anything accomplished.
Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive we put in place a few structural rules so our meetings could be more efficient and produce results.
Whenever someone needs to organize a meeting, they must establish three key details of that meeting up-front in the meeting invite.
(1) What type of meeting is it? An info-sharing meeting, a brainstorming meeting, or a decision making meeting. This establishes the purpose of the meeting and manages expectations from meeting participants on meeting take-aways.
(2) List an agenda. If a meeting organizer doesnt list an agenda so its participants can prepare or determine if its a meeting they should be at, then the organizer isnt respecting the meeting participants time. An agenda also allows the content of the meeting to be structured in an efficient way to make the best use of everyones time. i.e. You may only need your IT team at the start of a meeting
(3) List a goal. What is the meeting supposed to accomplish?
Here are some more rules we put in place, in no particular order:
1.) Our meetings can never last longer than one hour. Unless we need a longer strategy session, we want people working on producing results rather than talking about them. If you think you need an hour, try the exercise of intentionally scheduling a meeting to run shorter.
2.) Be on time. Nothing is worse than someone showing up 5 minutes late and missing critical content or worse, a room full of people waiting ten minutes for a few key people to join (potentially the organizer). Demand punctuality from your team.
3.) To accomplish #2, never end a meeting at the 30 or 60 minute mark always end it five minutes early. Our schedules get stacked over the course of the day. If I have a meeting that runs from 3-4, and another one that starts at 4, right off the bat I am doomed to fail at #2 on this list. Now, my hour meetings end on the 55 minute mark. i.e. 3:55.
4.) Appoint a timekeeper. A timekeeper is responsible for keeping the meeting on track and reminding everyone that there is a hard cut-off to the end of the meeting.
5.) Determine what the action items are coming out of the meeting. Otherwise, youve just wasted all your time with no follow-up.
