subject: Will You Choose This Telemarketing Company? [print this page] There are different kinds of telemarketing service providers. Not counting those that call themselves as independent telemarketers, a telemarketing enterprise could be a small-time business operation with a handful of people to a huge corporation.
Deciding which type of telemarketing firm suits your business depends on a number of aspects. To start with is the size of your campaign; the industries or prospects that you target ; and the intricacy of your proposition.
Let's see if each of these aspects can actually play a role in your decision to hire.
Size of your campaign. To start with, you will need to know the scope of your telemarketing campaign. How big is your prospecting database? Do you have more than a hundred prospects or more than a hundred thousand? Bigger telemarketing firms are ideal for long-term campaigns. They can supply a good number of telemarketers for all the campaigns. In addition, they have the modern telephone systems like auto-dialers or predictive dialers to enhance efficiency in running huge cold-calling projects.
The opposite also hold when they are made to manage small-scale tasks. A big telemarketing agency is not designed to take on campaigns with less than a few thousand prospects. Large-scale teleservices providers need large campaigns because they need to set up telephone and computer systems as well as provide training to their telemarketers. Smaller telemarketing agencies are ideal for small-scale calling campaigns because these projects require only a small telemarketing team to work on them.
The various prospects or industries you aim for. Just like the scale of your campaign, you also need to think about your target audience. Would you like to focus on consumers or individuals, SME executives, or high-level decision makers of large business enterprises? What about verticals or industries? Commonly, large outbound call centers cater to business-to-consumer calling projects while smaller telemarketing firms are more likely to specialize in a particular industry or business sector. This is usually the case because they have less employee turn-over rate compared to bigger outbound call centers. Telemarketers from these smaller agencies will build up skills in calling a particular industry or sector. It is important to match the prospect type and industry with the appropriate telemarketing firm to ensure that you are hiring the right agency.
The complexity of your proposition. In selecting the right telemarketing service provider, it is essential to consider how much they suit your entire proposition. Generally, larger telemarketing companies will depend on having their calling agents use a scripted sales pitch. Intricate propositions are a bit critical a path to take, since this would call on some level of technical knowledge on the subject. Once a prospect starts to ask questions and steer the telemarketer to a different direction, the agent will likely struggle and the company being represented will lose positioning from the prospect's viewpoint.
Due to the low employee turn-over rate which smaller telemarketing companies have, they are able to maintain stronger and more experienced telemarketing teams. Their agents have well-developed telephone selling skills and industry expertise that they can depend on for more efficient sales pitches that do not seem too rehearsed.
Clients are more likely to build rapport with the people who work with smaller telemarketing agencies. This gets the telemarketing teams more acquainted with your proposition in the long run. With larger telemarketing companies, you are likely to have different agents working on your campaign quite frequently because of higher attrition rates. This is the main reason why small telemarketing outfits are better suited for handling intricate business propositions.
As a general rule, larger telemarketing companies are better suited for large-scale calling projects with simple cold-calling approach. Intricate and complex proposals are best handled by smaller telemarketing outfits.
