subject: Ways To Take For Telemarketing Success [print this page] Telemarketing is one marketing technique that has proven itself effective in promoting various products and services. Well, that will happen if the telemarketers involved are skilled enough to pull it off. More often than not, they don't know how do do it. Below are just steps that they can follow to help:
Make Each Call Count:
In every telemarketing call, agents or telemarketers have only a couple of seconds to explain the purpose of the call and discuss the benefits of a particular service or product. There is very little time to say all that needs to be said because customers or prospects are very likely to stop or reject the agent after two to three sentences. The few moments provided are the most critical steps in the cold-calling process, ones that should not be passed.
Never make assumptions that prospective customers need something because this will only push them away. Instead of guessing, it is better to ask relevant questions and point out how the offer can be valuable or beneficial to them.
Telemarketers need to be sure that each call will get their prospect's attention as quickly as possible. Losing control of the conversation's direction would simply just waste the time of both the prospect and the agent.
Simplicity is Key:
There is a greater chance of success in a telemarketing call if the customer or prospect understands very well what the call or offer is about. Telemarketers must make sure that they state their reasons clearly and they get to the point switfly and efficiently.
Get Comfortable and Speak Naturally:
Many businesses have shown that prospects respond more positively when telemarketers speak naturally (not sound like robots!). Of course, this can only be achieved if they have comfortable seats, ample calling spaces and are using the appropriate equipments such as good headsets.
Keep Practicing:
Constant repetition carries conviction. Before beginning a cold-calling campaign, it is important for telemarketers to practice their calling approach in order to develop confidence and correct mistakes before beginning their tasks. Role playing is a good way for an agent to prepare for the tasks. Listening to themselves on an audio recorder will also help them determine if their tone or spiel will create an interest.
Make Use of Notes:
Notes are useful guides for agents so that they will know what to say and how to best deliver them during the call. They'll find it useful in organizing their thoughts as they go along in their discussions with the prospects. An awkward pause is a bad sign of being unprepared, so telemarketers should train and familiarize themselves well with their material so that they can better answer customer questions.
Respect the Customer:
This of course, is a must. Many telephone representatives fail to realize that just by asking questions like "Do you understand what I'm saying?" or "Do you follow what I'm trying to say?", they can potentially drive away prospects, or make it harder to convey the full message to them. It is necessary for telemarketers to be able to make their prospects understand what they are offering and if they feel that the potential customer is unable to catch on, they should be patient and still show courtesy.
Earn the Customer or Prospect's Trust:
Making a prospect feel at home instead of being bombarded with promotions and advertisements is very important. Agents should be genuinely friendly and concerned for them to develop confidence in the agents and what they do.
