subject: Printing Services Use Techniques Explained [print this page] Printing processes have two main categoriesPrinting processes have two main categories. Pre press services and post press services. Both of these processes have their own intricacies and require expert level skills to run smoothly. In this article, we will discuss in brief about various aspects of printing industry.
Pre press services
Prepress service includes a whole gamut of activities like digital retouching, scanning, leaf assembly etc. These activities help increase the value and appeal of image for the readers and buyers. By carrying out color evaluations and manipulations, one can get out best possible results for images. A simple image may be made to look extraordinary by making use of latest prepress service tools and tactics.
Soft masking techniques
Soft masking is used to provide partial transparency to an image by combining it with its background. The technique is widely used in television broadcasts. By rendering various image elements in separate passes, one can get a perfectly finished image. Besides soft masking, one also has to do color balancing, change background and remove unwanted objects to get a perfect image.
Post press service can enhance dramatically the value of your printed product by giving it a finishing touch. Some of the most common post press services include
Lamination
Bursting
Decollating
Binding and
Shrink Wrapping
You need not hard sell your post press service solutions. A friendly suggestion may suffice your customer to opt for your services, besides it will also demonstrate your interest and involvement in the project. Customer satisfaction should be the ultimate aim of any service you offer or suggestion that you make. If your suggestion adds up to that satisfaction level even by way of a direct selling proposition, there could not be anything better than that.
The best part with post press services is that they cannot be copied in digital form. Processes like lamination, corner rounding or binding cannot be copied digitally or in online form by anyone. Post press services add to the profits of your firm or organization by making end product appealing and more valuable for the customers.
Offset printing or offset lithography is used to reproduce an image on a flat surface like paper or cloth. Organizations prefer offset printing for their communication materials like pamphlets, annual reports etc. This method is widely used for a variety of printed items like books, newspapers, journals and other marketing collaterals.
Print media academy
A print media academy provides you a platform where you can acquire skills related to latest pre press services and post press services. However, before you join a print media academy, do ensure that its faculty is experienced and the academy is known among the professionals to apprise its students with newest tools and technologies of the printing industry.
