Streamline Co-Op Funds Management for Direct Marketing
Automated Co-Op Funds Management makes the marketing funding process more user-friendly and efficient. Improve direct marketing management by simplifying the distribution of funding incentives for your local network to participate in your current campaigns.
Whether you design local-level programs or creative specifically for a co-op marketing program, combine existing marketing materials into a co-op campaign, or a mixture of the two, SproutLoud provides a centralized location for your local marketers to access, search, customize, and produce the materials they need with co-op dollars provided at checkout. The process is simple:
Choose your incentive type.
Assign funds based on location or user performance.
Highlight specific collateral that you want your network to use for the co-op.
Make Co-Op Fund Management Easy
Streamline Systems: Our automated system manages the use of co-op funds in real-time, making the process more efficient, accurate, and keeping you focused on your businesss core competencies.
Set Budgets: The campaign management tool lets you set and allocate the amounts for campaign promotion to stay within your marketing budget.
Create Flexible Options: Use co-op to best match your local marketing network setting payment options, funds usage, and recurring events.
Track & Report: A Business Intelligence module can easily track fund usage, with reporting available 24/7.
Assess Campaign Performance through Marketing Tracking Software
Let SproutLoud provide the metrics and information necessary to oversee and evaluate your latest marketing campaigns with business intelligence generated through our marketing tracking software. Reports are available 24/7, and are an important part of our comprehensive solution, allowing you to:
Analyze marketing data to evaluate success points
Revise your marketing plans
Use tracking data to fine tune your campaigns
In addition to next level program analytics and user activity logs, business intelligence tools also offer unique reporting and tracking applications:
Call Tracking
Call Tracking is an inbound call reporting program. It allows your local marketing network to tag special phone numbers to specific marketing collateral to confirm, track, and record calls generated from each campaign. You can then review the combined call tracking data from your network to complete a snapshot of the progress and success of your campaign.
Personalized URLs (pURLs)
PURLs are website addresses personalized for each individual in your mailing list. Not only does the pURL provide a more personal touch to your marketing campaign, it can be used simultaneously in print and e-mail campaigns, and also tracks each website visit to gauge the success of your promotions.
