subject: Leveraging Social Media For Seo [print this page] Today, there is a lot of buzz around designing the ideal and most effective SEO strategy for the benefit of ensuring successful web promotions for the purpose of enhancing market value of any brand. Many strategists today are talking about the possibilities of exploiting the already optimized social networks for the purpose of achieving higher rankings for ones own brand.
Today, brands around the globe are working to making sure their content is dug on Digg, Retweeted on Twitter, Liked on Facebook and even blogged about on conventional as well as micro blogging platforms. To be able to achieve this, one needs to focus on creating high quality and relatable content which is designed to appeal to the target audiences. This content could in form of text as in stories, articles, forums, guides and even video formats where users can like, share and comment on your content.
Follow these simple tips to make your social media integrate SEO strategy successful:
1. Cash in on the Convenience Factor:
The best way to get people to share your content is by making it easy for them to do so. Your blogs, websites and other content sharing platforms must consist of buttons which allow users to share your content easily. You will notice that most articles and blogs today allow you to tweet the link to the article on Twitter or share on Facebook. Believe it or not, this is how you get into natural link building and eventually drive traffic to your pages for enhanced rankings.
2. Ensuring Updated Content:
There will be few users who will be interested in content that you developed 5 years ago. You need to make sure that your pages consist of content that is fresh and relevant to todays day and age. For example, SEO Vancouver specialists say that for brands that in the technology and tourism space, it does not make sense if they are talking about gadgets which are no longer in demand or not talking about attractions which are the selling point of your travel package.
The bottom line is social networking websites and search engines alike, prefer fresh and relevant content.
3. Do not Risk Your Credibility:
The credibility of your brand is typically judged by your online activities, the type of content you submit and whether or not you are trying to spam social networks and search engines with auto-submitted software and keyword stuffing.
It is strongly recommended that you do not break any rules and focus on creative effective and quality material that can be submitted manually for the sake of ensuring that you are not blacklisted on social networking websites and search engines.
The best way to leverage a social media SEO plan is to being as active as possible and engaging your audiences with interesting material that motivates them to go ahead share it with their circles.
