subject: Vehicle Advertising: Get The Best Advertising Out Of Your Vehicle Graphics [print this page] Decided to turn your car into a car advertising machine? Congratulations! You've just made one of the smartest, most affordable mobile advertising choices you could make for your small business. However, not all vehicle advertising is created equal. Some companies will charge a bundle for inferior graphics that fade or peel - leaving you with an advertising message that looks cheap and hurts your brand (and bottom line). So what can a smart consumer do? With a little research and advanced planning, you can be sure that you're investing in high-quality graphics for your business.
Go Local. For the best advertising graphics, choose a local company that knows the in's and out's of the vehicle graphic business. You'll need to bring your car, truck or van to the shop for precise measurement. And by working with a local team over a faceless internet company, you'll get the added benefit of future assistance should your ever experience problems.
Choose a Professional Design. If you need assistance designing your graphics or vehicle wrap, you'll also want a company that provides graphic design service. If you aren't a designer, don't try to design this yourself. A professional team will understand how
Don't forget the roof. Most full-vehicle wraps will include the car roof, and if not, be sure to ask for the roof! When driving through a big city, your advertisement will easily be seen from any tall building.
Invest in Quality. When properly applied, most graphics can last for five to seven years. If you want your design to last for several years, be sure to choose high-quality vinyl graphics and ink. Most vinyls come with a five to six year warranty while solvent inks can last between three and seven years. Lamination will act as a protective film against routine wear-and-tear, abrasion and minor scratches.
So, let's recap to make sure you've understood the basic principles. Make sure you take your vehicle to a local shop so that they can take of your needs and take proper measurements. If there's a problem later, then a reputable shop will take care of it. Make sure that the shop has an experienced designer who will provide you with the most eye-catching design. Simple is better! If you do a lot of work downtown among tall buildings, then cover the roof of your vehicle with additional advertising. And, above all, make sure you're working with someone who is the best at what they do!
