subject: Using Effective Videos For Online Businesses [print this page] Video marketing is the way to go to promote any internet marketing reviews business. As an example, go to ISO Consulting. Part of what we do when we work with a client, my assistant is a bit of a whiz on Animoto and that's how he makes these effective videos. The videos are starting to embed themselves into the normal organic search. It is below the fold, but I've got low res on my Mac and sometimes, obviously the Google Maps is pushing the results further down the page. But sometimes if it wasn't a Google Places search, you'd see that come up front and centre and your eye is going to go right to it.
These are just little promo videos for my client's business. So it's integrating itself into search and that is one of the reasons you need to be doing more video. What does it do? People do business with people. You want to connect better with people and you can do that through video. It builds the authenticity, transparency and keeps it real.
We're doing some work with a print management company Barney's. We were talking about him recording aweber review videos to put throughout his website that help educate people about his products and services, who he is and all that type of thing. We were talking about that way that he should present. He's seen me and I'm in a t-shirt and I change my t-shirts different times so I look a little bit like a Wiggle. He said, should I be doing that? I said, no, what you want to be doing is, we did that from online video tips and branding point of view. I said, imagine that you're talking to the customer. So you want the customer to experience you as though you were in the room with them now.
So I said, if you wear coloured shirts or whatever, then wear coloured shirts. He said, how should I speak? I said, just speak like to a normal customer. That just comes from getting comfortable with effective videos and doing it enough times and then that just comes out. You want to be real because people can smell fake and dodgy a mile off. So just be who you are and don't try and make things up and you'll go really far.
When making an optimize press review video, it's important to think about what you're going to say first. But you need to be careful with a script because you don't want to read from a script. You know when you watch someone, if they're not trained in how to read from a teleprompter, it feels like they're reading. You should choose a business that you love and are passionate about. You shouldn't need a script if you love what it is that you're doing.
You might have a few bullet points that you need to talk about seo guide, effective videos and then just do it off the cuff. If you know it, you should be in that space and that will come across. That's what people connect with.
