subject: Insider Tips From Dental Web Designers [print this page] If you run one or more dental websites, then you know how difficult it can be to create a website for dentist practices that entice people to book appointments in your office. But dental web designers are pros at creating dental websites that not only achieve high page rankings, but also convince visitors that they need to make an appointment. How do they do it? Here are a few tips from the pros.
Don't Risk Loading Speed
People are in a hurry, and no matter how cool that image or flash animation is, if it causes your site to load slow, many people simply won't stick around. Successful dental websites make it easy for a visitor to quickly check out what they have to offer, and if that means forgoing cool graphics and videos, so be it. After all, you'd rather have the patient than the flash animation, right?
Don't Overwhelm Your Visitors
It's been proven that people have a difficult time focusing on a site when there are flashing and blinking ads and images on it. In addition, studies have shown that they just plain irritate peoplesomething you want to avoid at all costs. Dental web designers simply don't use themor use them sparingly only when necessary. Remember, when it comes to dental websites, the simpler the better.
Don't Go Out of the Norm on Layout
Yes the vertical websites and multiple frames on one page are eye-catching, but have you ever tried to use one? The goal of a website for dentist practices is to inform visitors of your skills and offerings, and if your site drives them crazy because they can't figure out how to use it, it will be self-defeating. Instead, stick to the tried and true 3 column layout. It's simple, easy to use, and people are used to it and will instinctively understand how your site flows.
Keep Your Content Relevant and Informative
The reason that people visit dental websites is to get the information that they need to make an informed decision about which dentist they want to use. That's why dental web designers will tell you that the content that you put on your dental website must be relevant and inform your visitors about the issues they're concerned with. It may be tempting to talk about your family, pet or the history of your practice, but the truth is, all your visitors want to know is what you do, and what experience you have to back that up.
Don't Take on Too Many Ads
While it may be tempting to display as many ads as you can on your siteafter all, even dental websites have to make moneynever forget that the goal of your site is to attract visitors and then turn them into patients. Visitors will need to feel as if they can trust you, and if your website for dental services is full of ads, they may not.
These tips from dental web designers are just a few things that you need to be aware of when creating a dental web site. If you're in the process, talk to a professional today and find out how you can use the web to draw in more patients.
