subject: 5 Tips For Search Engine Optimisation Success [print this page] Making your site search engine optimized opens doors to more visitors. You need to strike the proper balance so that your site benefits your potential viewers, otherwise, all the content you have (no matter how excellent is) become useless. The following are some tips that will help you get more traffic and increase your ranking.
Start with a good website title. Your website title contains keywords that make it easier to understand by Google. If you choose a title that contains little or no relevance to your content, then your chances of being clicked on are nill. Also, it is human nature to pick properly-titled sites to those who have too many words that the content gets lost. For example, a visitor enters "Party Planners in New Jersey", but ends up with a bevy of titles like "The New Federal Party designs on the jerseys of supporters and planners." Uhh, if the second title is yours, then you know your title is not effective.
Keywords! Put appropriate keywords in every part of your site - but don't overdo it. Put them on content, titles, URLS. Think of these keywords as doorways to your site - they make it more searchable. However, be careful not to overdo keyword embedding, as this puts your site in danger of being labeled as a spammer.
Content must be excellent. You can have the best links, the best keywords, or the best title, but if your website content is not helpful, or your site is not user-friendly, then your SEO efforts are of no use. Requiring the visitor to click on too many buttons to get to what they want is a major turn off. Keep your website easy to navigate, otherwise, you end up losing your visitor who already stepped inside your front door, but retreated because of too many detours. Keep your site content fresh ad updated also. No one likes to be led on to a website with old news or obsolete content.
Link, link, link. Probably the easiest way to lead visitors to your site is by creating links that may be found in other sites. Now this isn't easy, unless both sites mutually help each other. Develop a relationship with other sites. Ask the webmasters how to do it. Make sure, though that your "partner" has a good reputation, otherwise your own site will suffer, negating all your efforts.
Make use of social media. Distribute links to fresh content on your site through the various social media channels. Optimize the rapidly-increasing popularity and reach of social media. Embedding links on Facebook, for example, makes it easy for interested people to visit your website. It's like opening a direct doorway from one internet form to another. Whatever it is, it multiplies the number of ways would-be visitors can view your site.
