subject: Web Designers And Serch Engine Optimisation [print this page] Most web design Sydney companies will advice their clients once they have uploaded the new website design that they really need to now focus on a concerted and well though out search engine marketing campaign.
These companies that have their fancy new graphic design site will then expend all their energies and I might add a good part if not all of their marketing budget on a search engine marketing campaign. They will engage search engine experts who will audit their new site, make recommendations and charge what could be considered a lot of money to implement a search engine campaign.
Companies should reall take this on board and implement a search engine campign for their website for quality keywords but should also look at other areas and other marketing chanels to market their new website. There are many avenues that companies can look atother than the online experience and this can be thought of as traditional advertising. This may be a little more time intensive and if there is printing involved it could be a bit pricey but companies should perhaps look to print campaigns to get there message across or to get their website more well known.
Companies can also look to advertising on websites that are of a similar nateur or of directory orientation. Idf these directories have a good traffic flao then this could be a good way to get traction for your website and drive traffic through to your site.
At the end of the day we have become very used to Google as I suppose we were back in the days of the Yellow Pages but relying on one source for your business marketing can prove very dangerous in the long run.