subject: Domain Name: Marketing Tools Under The Radar [print this page] Are there marketing tools to help a company choose its domain name?
How do you know you've picked the ideal business domain name?
Let's start with a little background...
Many times firms in traditional industries that are just starting to do business online will aggressively seek new internet marketing tools, but it's important to first do your homework. One of the basic prerequisites for successful conversions is knowledge of those to whom you are selling. Nothing beats this kind of research for the advantage it gives you with your marketing and advertising efforts. Obviously you want to see something reflected in your results, and this one strategy is designed to do that. You will never be able to fully implement the principles of marketing strategies without understanding the audience who will be targeted and putting that understanding into the promotions. It is very clear that you have to give prospects a chance to embrace your advertising messages but only after you make a connection.
Lets tie that to your domain name
With regards to making sales online, you're going to discover that picking a domain name is really a fundamental part of your website marketing and advertising strategy. By picking a domain name that focuses on the specific keywords for your site you could direct considerable targeted traffic to your website by raising your click-through response. You realize that if individuals find your website and the domain name matches closely what they are looking for, they will likely click on your website. You should also make certain that you include these same keywords and key word phrases throughout the content of your internet site as well as in any ads that you use.
Something you need to do is to stop thinking about why you have fallen in love with your products and start taking into consideration what your product can do for the market. Once you start thinking about how your products can help prospects (market-back mindset) you'll realize that the amount of traffic you're capable of driving as a result of this could be exciting. The easiest technique to translate your product features into prospect benefits is to list all the features of your products on a piece of paper first. When you have your list the next thing to do is determine what each of these product features gives as customer advantages. You will discover that having a domain name with a key word or key word phrase in it can be a great technique to generate an impressive amount of traffic. When you have established this market-back mindset for the company, you will be able to use your domain name to create specific advertising strategies uniquely targeted to specific markets even if your site offers multiple products or services.
Did I lose you with that? I think you get it
One more thing we need to point out is that when you choose your domain name you want to make sure that it reads very easily and flows smoothly off the tongue. And of course it must be relevant. This is quite a powerful way to ensure that your visitors know precisely what your product or service can do for them to help solve their own issues. This of course is essential because when people see your domain name and it answers their problems they will be inclined to click on it. Of course you do not want to use an incredibly long phrase; you would like to keep the name short and to the point.
The particular job of your domain name will be to act like a headline to drive targeted traffic to your site by getting people who see it curious to check it out. If you've discovered the right words to raise interest, then all you need to do is to use these words in your domain name. This technique is not only going to help you obtain better ranking in search engines, but you'll also get better responses from any advertising in which you use your domain name.
As you are going along and working your business, you will learn new ways to promote your offers; so what you need to do is hypothetically apply them to your business and see if they are viable. We have received a lot of feedback from users of Marketing-Tools blog, that our recommendations give excellent results when applied in the right way. Just how far do you want to take things online? That is always a valid and important question to ask.
When you look at major corporations, they are constantly working to add new products, markets and overall growth. Perhaps the easiest path to growth is through scaling existing campaigns, and only then add new marketing tools.
Obviously it all goes back to your own goals and personal desire to succeed. By sticking with the simple tips outlined in this page you'll be able to help boost your traffic and product sales of your website. Making sales and profit is the goal for each business that sets up a website, and your domain name is going to play a pivotal role in getting that traffic.
