subject: All About Social Media And Marketing Mix [print this page] Social media is a very powerful tool that can be used for publications, promotions, advertisements, and many others. Common example is Facebook, LinkedIn, and Twitter. These powerful websites often help people to have free advertisements as well as engage in discussions that involve products and services. Once a topic is started, it goes around and around and many people can get involve, which is good because it increases the profiles popularity as well as promotes their products or services.
To have a good start with the use of social media, a social media plan is needed. Planning needs to be systematized as well as goal-oriented to better address the needs and wants of the target audience. How can you attract potential customers to your site? You have to have the 4 Ps of marketing mix. Marketing mix are the product, price, place, and promotion. These four elements of the marketing mix should be included when you talk about advertising or promoting your business using social media.
Post links, photos and blogs in your social media site that will then be viewed by the target audience. Set a good profile that is not only informative but attractive as well. Know what your target audiences are up to by engaging in active participation through conversations, comments, and posts. Be versatile and take negative feedbacks as a means to improve social media strategies and use this to create more conversations that can increase awareness and popularity among people.
When we set up a social media plan, the strategies should be effective. How? The plan should be well researched and must have a specific goal. The goal should be realistic as well as the steps and plans should be efficient. When you use social media, time constraint wont be a problem and there will be a wider coverage of potential customers. Social media is often always an effective tool to promote and advertise. The four Ps of marketing mix should be very well defined and accurately stated as well as it should be able to entice people to talk and make a conversation about it. It should be always exciting and follows the trend of the target audience. Always make new ways and update profile more often to let the people know that the owner is active. Be participative in every discussion and encourage new topics to be discussed that can be very beneficial to the profile. Social media always have a large impact in every social media marketing strategies.
