subject: The Popularity Of Stubby Holders [print this page] The stubby holder could be a very common device in Australia, though guests from different parts of the globe may not be sure precisely what the term suggests. Which is unfortunate, because they are a very useful little device which prevents the fingers from freezing once they are holding a cold drink, particularly beer. They also prevent the liquid from warming up, keeping your beverage just as it had been always meant to be, ice cold. They are generally known in other countries simply as beer holders, but the principle is the same. Stubby holders come in one or two different designs, both made of neoprene, therefore that you may either put the drinks bottle inside the stubby, or utilise it as a wrap-around holder.
The factor why stubby holders are very popular with Australians is not just down to their capacity to cool drinks. Several corporations also provide away free stubbies with a logo or business details on, and stubby holders have been popularized by their connection with big names like Coke (among others). Even relatively small business may get ahead by using their brand's pictures, slogans or brand on a stubby holder and this has prompted the utilization of stubbies in almost every walk of life.
Because of their familiarity with the general public, stubby holders may be seen at each major event, together with many sports events, such as the Rugby World Cup held in Australia in 2003. This association with vital occasions has allowed the stubby to become part of the family, thus they are even often invited to weddings and family parties. They are very adaptable that these are used for virtually each occasion, even to hold soft drinks for children. They could even be bought in color combinations, making them perfect for any specific celebration.
The other reason that stubby holders are very popular is that they can be stamped with anything. If a few wants to use them at their wedding, for example, they may decide to get a picture of themselves on the surface of the stubbies. Firms will even make wonderful use of this free advertising space, as noted above, and since the bulk of stubbies will be printed on easily, they can be given away for free at trade fairs and student festivals. Firms can bulk-buy such holders in order to take benefit of reductions, permitting them to stay costs down and guarantee that their give aways would not eat too far into the marketing budget.
