subject: Simple Website Design Can Boost Sales Revenue [print this page] When you are planning to start your internet business or contemplating changes in your current internet business, one of the fundamental aspects of the business that easily comes to mind is Web design. You need to remember that you never need to put those fancy elements and infuse a lot of stuff in your web design to improve your conversion ratio. In most cases, keeping things simple is the more appropriate option. While it is true that Web design can be a deal maker or deal breaker, you need to ensure that it is imperative that you add an natural and simple experience when readers search information and solution in your web site.
You need to understand that readers want things simple. In fact, they would appreciate if you can "spoon-feed" them with the information and solution that they are looking for. Suffice it to say, you need to need web pages with natural-to-read text in order to improve your conversion ratio. consider the following guidelines and tips to ensure that you need a simple web site that generate more sales.
Stick with KISS in your Web Design
You need to stick with this basic rule on Web design - Keep it simple and short. This means that you need to put the most important and relevant information at the top of the page and make sure that it attracts the attention of your reader. As a general rule, you need to limit the content length to a maximum of 2 screens. Thus, you should consider splitting content into 2 or more pages if the circumstances demand it.
Review your Layout
Stick with left-aligned formatting of text instead of justified text formatting. Divide the content into short paragraphs of about 4 to 5 lines. You also need to make sure that the width of the Web page fits the monitor of your readers. Finally, it is imperative that you keep the colors, typefaces, navigation and layout and look consistent for all the web pages.
Manage Color and Contrast
You need to rein in the use of out of the ordinary colors as this can be distracting to your readers. It is imperative that you choose the background color that highlights the text. This means that it is not appropriate to use blue background when you need blue links, which is the standard color of links. You must also refrain from using dark background as readers prefer reading dark text on pages with light background.
Comply with Typography Rules for Web Pages
You must not use reverse and small type and use italics with discretion. It is also not wise to use UPPER CASE in the main body of your web pages, as you are perceived to be "shouting" at your readers. Pick out a maximum of 3 fonts for your web site and determine the font size that is most appropriate for your target readers.
