subject: Internal Linking Strategy And The Benefit Of Having A Sitemap [print this page] Internet marketers and website owners channel a considerable chunk of their resources to link building. This means that most of us tend to give much of our time and effort building back links for our website. In most cases, we tend to miss the fact that off-site SEO is just one of several important elements of the entire SEO process. Of course, you need to maintain a balance and allocate enough time and resources for on-site SEO, and this is where internal linking strategy comes in.
Internal Linking Structure
Internal linking structure, as it is known in SEO circles, is also referred to as website navigation. It is one of the basic requirements of your target readers and spiders of google search engines. Intuitive and logical navigation are extremely useful to your readers as it helps them in finding the information or solutions that they are eyeing for in your website. This means that you enjoy higher response rates in terms of reader comments, phones, sales orders, etc. A linking structure that is properly coded and well constructed will ensure proper indexing by google search engines spiders as they can easily navigate your website. Also implement sitemap for your website, it helps search engine indexing of internal page too. Our website inmotionhostingreview.org is using XML sitemap, and this help the indexing of website.
Importance of Internal Linking Strategy
You need to formulate an effective internal linking strategy so that you spread out to all the pages of your website the probable link juices. A well-laid internal linking template will also advertise better crawling and ensure that the most important pages garner high scores in terms of relevance from google search engines.
It is also fundamental that you give enough time and effort in developing your internal linking strategy for the following reasons:
It is an important element of the communication structure of your website
It is used to mark pages that are more important
It allows you to distribute the link juices you generate from other websites and blogs
It gives you the flexibility in determining which keywords should be prioritized in order to advertise web pages with lower google search engine rankings.
Creating an Effective Internal Linking Strategy
It is imperative that you need a good sitemap for your website in order to boost your internal links to the most important posts and pages of your website. It is highly recommended that you use sitemaps that has text links instead of images. You need to make sure that your anchor texts incorporate popular keywords and key phrases, and these should drive your readers to the most relevant pages of your website.
It is also a must that you identify areas where you can add contextual links in order to improve the internal linking structure of your website. You need to link to related content and articles in your website at the end of the article in your blog. Of course, you need to include important keywords and key phrases in your anchor text in the content of the pages that you want to obtain better ranking is google search engine results.
