subject: How To Know If You Are A Fair Applicant For Search Engine Marketing [print this page] SEO, or search engine optimization, is a method of online marketing that pushes your site up in the search engines for particular search terms. A good example would be a New York Dentist that wants to rank for the keyword New York City Dentist. That is when the dentist would hire a search engine marketer to get his website to the top of search engines for that term. However, many website owners still don't know if SEO can benefit them. A lot of people confuse SEO services with spam advertisers that perform unethical marketing tactics to trick the search engines. SEO is the marketing practice of the future and search engines are the number one type of sites that are used on the internet. Knowing if you are a good candidate for SEO is very important. Luckily, this article will help you find that out.
The potential to make money from the website is the number one thing to consider. SEO services can cost thousands a month, depending on the company of course, and that makes a site that generates all its income from PPC ads a bad choice. In that situation, performing the SEO work on your own is the best choice, even though that does take a lot of time. If a website sells products and/or services and makes a decent profit from each sale, the cost of SEO definitely is low compared to the income the site can make due to the SEO results. if a site can make one sale a day for $40 in profit, it can usually pay off the SEO cost and make some profit as well. Online stores, services providers, as well as business that provide products or services in their local area are good candidates.
If you pass the first test, you have to check out the search engine value of your website's niche. If your niche only receives less than a thousand searches per month in the search engines, an SEO service probably won't help that much, unless of course you have a 50% conversion rate, which would be around 500 sales per month. Do a little keyword research, or contact a SEO company to do it for you, to see if your niche is SEO ready. A lot of the top SEO companies will give you a free consultation, which will include some keyword research most likely. Just make sure to research on your niche because some things just don't sell on the internet!
After you know your in the right niche and you know you can make enough money from your website, look into other forms of marketing. If you make thousands a month with SMM and email marketing, why try and change it up? Believe me, you can make money on the internet without the search engines even knowing about your page. There is no point to start SEO if SMM, or another form of marketing, works so great, right? SEO definitely isn't the only form of marketing on the internet! However, even if you do succeed with SMM or other forms of marketing, adding SEO may increase your income even more, so it is probably worth the money and time.
Even if you just skimmed this article, you probably have a good idea on whether your site is ready for SEO. If you don't really fit the profile, that doesn't mean that you can't do SEO. You can even hire a service if you want but your income might not overcome the cost of the service. You can always do the SEO work by yourself as well. The great thing is that SEO can essentially be learned by anybody. So, don't be discouraged if your site doesn't fit into these requirements because that doesn't mean it can't make thousands or even millions.
