subject: Effective Online Publicity Sources For Internet Entrepreneur [print this page] When you want to gain online publicity for your business, there is a way which I am starting to find fantastic and loving a great deal, which is making the journos come to you. So rather than writing the press release, how would you like journos coming to you saying, hey, I've got this story idea, do you want to talk about it? There are a couple of really good solutions for this. You can get two or three emails per day about internet marketing reviews sent to your email address from journos around the globe saying, here are some stories I'm trying to write. I want someone to interview, I need a sound bite, can you give it to me?
There are three of them and they're free. The first one is Help a Reporter Out. Just Google help a reporter out and basically what HARO is, is a link between the journos and yourself. So you can go in there and you put your email address in and three or four times a day HARO sends an email out with about twenty to thirty press release media requests from journos.
They say anything from free publicity, looking from someone who is an expert on Twitter, directory maximizer review and social media to when Tiger Woods came out there was, I'm writing an article about women who have been cheated on. I need some people to comment on this as a woman. There were articles, I need people who have been to South Beach Miami recently for a vacation who want to comment on their trip. There is a huge range and you are getting twenty of these a day.
Reporter Connection is another global one as well not just for you who want to be known as an expert in website advice. When I talk about globally, you say, well I'm based in Australia, why do I really care about getting exposure to American magazines and newspapers? The States love Australians. Absolutely love them, so if you're an expert on online publicity, ISO Consulting, or Twitter from Australia and you're getting featured in that magazine, it gives that magazine even more credibility.
Heavens, this journalist has gone and researched the world for this expert on aweber review. They've gone around and found the very best expert on Twitter they could find. This article and this person must be an authority. So it gives this magazine more credibility which is why they respond to your requests because it helps them out and makes them look better. Everyone is in it for themselves and to make themselves look better.
From your perspective, yes, you're not going to get any traffic from it, because no one in the US is going to come and use your ISO management consulting services or your physiotherapy services, but on your website, 'as featured in USA Today, internationally recognized expert.' So even if you've featured once in an overseas journal, magazine, journal, newspaper, you're an internationally recognized expert in that space using online publicity. So again from a physio perspective, I'm an internationally recognized physio, it's a pretty impressive thing to say to your clients.
