subject: Ford Focus: Introduction, Features, Marketing And Development For 21st Century [print this page] Ford Focus: Introduction, Features, Marketing and Development for 21st Century
Ford focus is a compact car. It is manufactured by the Ford Motor Company since 1998. It began sales of the Focus to Europe in July 1998. Ford began sale in North America during 1999 for the 2000 model year. Focus replaced the various ford Escorts in Europe, South America, North America and South Africa. It replaced the ford Laser in Asia and Australia. Ford introduced the Focus in 1998 to the European market. It replaced the Ford Escort. The decision to name the new car the Ford Focus was created in early 1998. It was because Fords overheads had planned to keep the Escort nameplate for the new generation of small family cars.
The second generation Focus was launched on September 23, 2004 as a three and five door hatch back and a estate. The new car was previewed in 4 door sedan form as the Focus concept. It was developed by Ford Europe at the Beijing. It displayed at Beijing Motor show in mid 2004.The Focus Mk 2 is larger and considerably heavier than its processor with 25mm increase in wheelbase. So the interior and boot space have increased. New technologies include a Key free system. Moreover it includes solar reflect windshield, adapter front light etc.
Blue tooth hands free phones and voice control for audio, telephone and climate control systems etc are also additional features this version. Mk 2s styling features the same design language found in the Mondeo and Fiesta. Although still recognizable as a Focus the new car uses styling features. In 2005 the ford Focus ST was introduced. It has top speed of 152mph and 225bhp it was the fastest hot hatch of the time. In 2009 second RS released with 162mph and 300bhp. It was one never to beat.
The third generation of Ford focus was introduces in 2010. Ford decided to requite both internal and North American models by releasing the internal Mk3 worldwide. The current North America version was discontinued. The new model was lunched simultaneously in North America and Europe in early 2011. Both of them have started production in 2010.Ford unveiled the 2011 global Ford Focus in 2010. It was at 2010 North American International Auto show. The car shown on there was a 5 door hatchback model. It was also debuting a new 2.0L direct injection I4 engine.
