subject: Can Telemarketing Still Work? [print this page] With your total sales and marketing strategy now being aided by telemarketing services, it can be expected that you will be reaping some success. Of course, the results will not be immediately visible. In fact, it may take a couple of months before any significant results can be seen. Well, it would all depend on just how you utilize telemarketing in your operations. Aside from that, the way you maximize its capabilities will play a crucial role as well.
Will it be outsourcing the task or just do it in-house? If security is an issue for your company and you're quite convinced not one of the many telemarketing call centers out there can assure you of your company's data security or you think that you can give your company that unique advantage because it's one of your company's core competencies, you'd probably do your telemarketing campaign in-house. Naturally, there will be additional costs but if your company doesn't mind shelling out more, then, it's all good. A company who chooses to do it in-house must:
-Hire qualified employees
-Train the employee
-Pay employee wages and benefits
-Provide the employees their own workstations
-Provide the technology needed like a computer, software and hardware, phone, Internet access, copier, fax machine, etc.
-Pay for telecommunications costs
Often times the company opting for the in-house approach incurs additional expenses on top of the existing one for certain events force majeure such as:
-Scheduled vacations
-Unscheduled absences
-Unscheduled sick days
-Unscheduled Family leave
-Maternity leave
Amazingly with outsourcing, the company must only:
-Locate a reliable and high-quality vendor
-Pay the vendor for the services provided
Looking at the reasons listed above, it seems obvious why majority of companies switching over their sales and marketing to telemarketing, choose outsourcing as the most practical and cost-effective solution to increasing their profit. Management can focus more on resolving core issues without distractions because their outsourced services are being taken care of by the telemarketing side.
It's important to know and understand that telemarketing is not the be-all end-all of sales strategies. Actually, this process is just another way to conduct sales. Just like other tried and tested sales method, success in closing a sale over the phone is dependent on finding qualified prospects to call.
Just to be clear, not all telemarketing campaigns will enjoy success. Some fail due to improper handling and execution, unrealistic goals on a short time frame, oversimplifying important concerns, and lack of top management support. These reasons are just some of the things that can cause a telemarketing campaign to fail. Just like any marketing technique, telemarketing will require careful planning and execution. It needs nurturing. It could take some time to get some confidence, point out new opportunities, as well as predict the results.
Some mistakes that a telemarketing company might make:
-Telemarketing wasn't even considered as an option
-The lack or absence of total commitment
-Failing to develop a proper database and lead generation
-Improper human resource planning and allocation
-Not having proper scripts and call guides
-Lack of quality control
Identifying the most common reasons why telemarketing companies fail and learning from them should be a good start for you and your company. Hopefully, we've also established that outsourcing your sales and marketing endeavors is the only choice if success is to be guaranteed. These should make your company closer to being profitable, attractive, as well as mature. Be ahead of the rest of your competitors, in a way. Now that you know all these, it's time to act, sit back, relax and let the gears of telemarketing turn and work to your advantage.
