subject: Basic Requirements Of A Good Press Release [print this page] A good press release is the way to go to get publicity for release to a media outlet regarding internet marketing reviews. When it comes to the format, it's basically a five step format to write a press release. It's very simple, similar to almost writing a sales letter, because that's all this is, it's a sales letter to the journalists. The first thing, like any good sales letter, it needs a headline. Like any good web page, it needs a headline, something catchy. The headline could be, Excessive Activity helps Tiger Woods Win Golf Tournaments. That's a pretty explosive headline.
When I sold the MCG, my press release headline was Twenty-one Year old Sells the MCG for Under $500. What on earth is that? When I still mention it, people say, tell me the story. It's an opener. It gets their attention. You've just got to figure out where the attention is for internet press release and seo methods. Three Quick Home Methods for Fixing a Golf Shoe to Increase Your Swing, for example, that's going to get the attention of a journalist at a golf magazine. So you want to have that headline.
Then you want an introductory paragraph for your Unique Article Wizard Review. It's simply one paragraph summarizing the whole project. The press release that I did for the MCG for example had the headline Twenty-one Year Old sells the MCG for Under $500. The introductory paragraph was: 'A twenty-one year old sports fanatic and AFL member is now selling the MCG into the widespread public in pieces. He's giving the chance to own part of the Australian sporting history which is set to disappear after this year's AFL Grand Final when the rest of the MCC pavilion is set to be demolished.'
One paragraph pretty much tells the story enough to say, this is making sense, I'm keen to read more good press release. What your intro paragraph has to be, is a way to give the journalist an idea of what the story is going to be about. What are you trying to do? So the intro paragraph is 'Local Melbourne physiotherapist has treated 3000 clients and found that particularly golfers who have a lot of activities find they drop their handicap by three points.' You can get creative with that sort of thing.
Then what you want to do, because you're pitching yourself as an interview for aweber review, you're trying to get yourself to the journalists to say, ok, I want to talk to this person, I want to interview them. Give them a quote, show them implicitly, or even explicitly almost that, hey, I'm willing to get interviewed here. I can give a good sound bite. What a sound bite is, when you see those news clips on the news stations or whatever it might be, or even in a newspaper, all they're going to show you is two or three sentences. They're not going to print the whole interview word for word for a good press release, they're not going to write a story and then just put sound bites in there.
